Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

May 20, 2022

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This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’.

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