Back in 2015, Facebook rolled out profile image frames, aligned with sports teams initially, which gave users a simple, customized way to share their support for their favorite team in the app. Facebook expanded on that over the coming years, and opened up the capacity for users to create their own frames and at one stage, there were thousands of potential options for profile frames available via its Frames Gallery in the app.
Meta Announces New Restrictions on the Creation and Use of Profile Image Frames on Facebook

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