Instagram earlier this year said it would explore the idea of creator subscriptions and was later spotted developing a feature that would offer exclusive Stories that were only visible to a creator’s subscriptions. Now, it seems, the company is poised to launch creator subscriptions into broader testing. According to two third-party app intelligence services, Instagram has recently added in-app purchase options to its U.S. app that are intended for “Instagram Subscriptions.”
Instagram’s Creator Subscriptions Nearing Launch, App Store Listing Reveals

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