The video sharing platform has announced that TikTok users in the European Union will “soon” be able to switch off its infamously engaging content-selection algorithm as it prepares to comply with the bloc’s updated digital rulebook.
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading