Aiming to Boost Retention, Threads now Hooks into Instagram DMs

Source: Social Media Today   As Threads continues to grow, Meta’s added some new features to its Threads API, which will enable third-party developers to build expanded Threads connectivity into their apps and tools.   Continue reading

Source: Techcrunch   Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced.   Continue reading

Source: Social Media Today   Threads is taking another step forward in its evolution, with the appointment of a new, dedicated leader for the app, giving it more specific focus within Meta’s suite of offerings.   Continue reading