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TikTok Shares a Range of Ad Updates at Its World Event

TikTok Shares a Range of Ad Updates at Its World Event

Source: Social Media Today   TikTok has announced a range of new ad options and tools at its fifth annual “TikTok World” event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.   Continue...

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X’s New DM Feature, XChat, is Rolling Out in Beta

X’s New DM Feature, XChat, is Rolling Out in Beta

Source: Techcrunch   X’s new DM feature, XChat, has begun rolling out to beta testers. Some X users who pay for the platform’s subscription product have reported that they can access XChat, while reverse engineer Nima Owji confirmed to TechCrunch that the new...

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YouTube Adds Lens Search Functionality to Shorts

YouTube Adds Lens Search Functionality to Shorts

Source: Social Media Today   YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc....

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