Social Media Content Planning

Join our Social Media Content Planning online training to ensure your 2024 social media activity gets results. Learn how to create and share authentic content across different platforms including LinkedIn, Facebook, Instagram, Twitter and TikTok.

This interactive course will break down the four types of content for social media :

• Written – posts, blogs and articles
• Visual – images and infographics
• Audio/video
• Interactive and user generated content

Understand the importance of telling stories on social media. We will look at social media content examples – good and bad. Refresh your knowledge of the basics such as best times to post, use of emojis and hashtags and accessibility.

With a rise in the use of video content across all social media platforms (not just TikTok), we will focus on creating video content, and review the differences between recording video content and using live video across each social media platform.

We will cover interactive content. Engage your audience with interactive, responsive content where users can click, play, answer, and engage.

A final session covers sentiment analysis and how to manage public comments and direct messages.  

Please note, this practical one-day course covers organic engagement, and not paid social media.