Social Media Advertising 101

Social Media Advertising 101

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This social media advertising fundamentals course will take you from a basic understanding to the know-how to confidently craft effective social media advertising campaigns.

By the end, you’ll leave with practical skills, inspired confidence, and the ability to drive real results in your advertising efforts.

We will cover:

  • The basics: acquire a firm grasp of advertising fundamentals, from audience profiling to marketing funnels
  • The digital landscape: Dive into the contexts of advertising on Meta (Facebook and Instagram), LinkedIn and TikTok.
  • Performance measurement: Know what metrics matter and how to analyse the effectiveness of your advertising campaigns
  • Practical insights: Learn from real-world examples and best practices



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