Do students really decide alone? Marketing to the family unit
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Students are often seen as the main decision-makers in higher education, but parents, carers, and wider family networks often play a big role in researching options and asking questions – especially when a student is the first in their family to attend university.
In this webinar, we’ll explore the role of families in the student recruitment journey and the channels they turn to for support. We’ll share insights into how families gather information and influence decision-making, and how you can adapt your content and engagement strategies to support and connect with them throughout the recruitment journey.