AI and Authenticity – Striking the Right Balance for Your Social Media Content

The Marketing Meet Up, Edinburgh

This session aims to help marketers navigate the challenges of integrating AI tools while maintaining genuine, human connections with their audience. You’ll gain practical insights on avoiding common AI pitfalls and learn why embracing authenticity is key to ensuring your content helps you achieve your goals. Perfect for those wanting to leverage AI responsibly without sacrificing the personality and trust that make social media engaging!

1. Learn how to spot and avoid AI-generated content clichés – including the classic emoji overload and em dash.
2. Understand what authentic really means in 2025, and how to keep that human touch in every post.
3. Discover why your content plan matters more than ever, so AI supports your goals as a tool, not a replacement.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 years’ experience in agency, client-side and consultancy roles. A specialist in social media, Luan has trained thousands of business professionals across the world via open social media training courses and in-house programmes. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Facebook and Instagram and author of multiple award-winning books on social media marketing.