AI Essentials for Social Media: Planning, Content & Analytics

AI is transforming how we approach social media marketing. This practical, 2-hour course will guide you through the essentials of using AI to support your role in social media marketing, including research and planning, content creation, and reporting.

Whether you’re feeling overwhelmed by new tools or curious about how to work smarter, not harder, this session will help you confidently integrate AI into your social media role.

We will look at a range of AI tools, including ChatGPT, Claude, Lately, Descript, Meta AI, and more.

By the end of this session, you’ll walk away with a clear understanding of how AI can support every stage of your social media workflow. You’ll learn how to speed up content calendar creation, generate fresh ideas, and structure campaigns using AI prompts that reflect your brand voice. When it comes to content creation, you’ll gain practical tips on writing engaging captions, adapting tone of voice, and repurposing content efficiently with AI support — all while keeping your human creativity at the core. You’ll also discover tools to generate on-brand images and short-form videos in minutes. Finally, we’ll show you how to automate your reporting and extract meaningful insights from your analytics, so you’re not just measuring what happened, but understanding what to do next.

You’ll leave equipped with tools and takeaways you can start using immediately, whether you’re building your next campaign or reviewing the last one.