TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns

Source: Social Media Today   TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox.  ...

Source: Social Media Today   TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts.   Continue...

Source: Social Media Today   TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app.   Continue reading