Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities

Sep 3, 2024

Snapchat

Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app.

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Snapchat Acquires Student Scheduling App Saturn

Snapchat Acquires Student Scheduling App Saturn

Source: Social Media Today   Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app.   Continue reading

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Snapchat Rolls Out a New $8.99 Lens+ Subscription Tier

Snapchat Rolls Out a New $8.99 Lens+ Subscription Tier

Source: Techcrunch   Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.   Continue...

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