While the U.S. Government has approved the TikTok sell-off bill, the company is also facing new challenges in Europe, with E.U. officials recently launching an investigation into TikTok’s latest initiative, which sees users in some regions getting paid based on how much they use the app.
TikTok Provides an Overview of Its New Brand Consideration Ads
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading