YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio.
YouTube Adds Lens Search Functionality to Shorts
Source: Social Media Today YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc....