Guest blog for B2B Marketing
As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect with others who can grow your knowledge. It’s the place to find new business opportunities, to gain referrals and recommendations. If you’re in business, LinkedIn is the place to get found.
Whatever your objectives for using LinkedIn in your business role, there are a number of key metrics available within LinkedIn that will guide you to know what’s working, and what isn’t.