Event Marketing Masterclass, 2 Module Series

Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light.  With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in using social media, email, and video to drive maximum registrations, attendance, and virality.

Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.

Module 1 of the course will take you through the critical steps of planning your business event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Quick key takeaways:

• • The key considerations when planning a business event.
  • A robust content calendar for the three stages of event marketing.
  • Checklists for event organizers, sponsors, and speakers.
  • The role of email marketing in promoting your business event.
  • How to use the different social media platforms to reach and engage with your event audiences.

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.