Work With Me

I know my website has a stack of course information and useful resources, but sometimes you just need someone to help make it happen, right?

Whenever you’re learning or working with me, you’re in safe hands. I am a Fellow grade member of the Chartered Institute of Marketing (FCIM), have achieved and maintained Chartered Marketer status each year since 2012; I am a SOSTAC certified planner and have passed the Google Analytics academy courses.

I have worked across a variety of sectors including office supplies, postal services, telecoms, recruitment, facilities management, higher education, manufacturing and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.

If you or your team need a fresh pair of eyes on your marketing plan, an independent audit of your social media activity, help with content planning, or perhaps a short-term extra pair of hands for a project that’s been stuck on your to-do list, here’s a few ways we could work together…

We will spend half a day together looking at your current marketing activity and what you want to achieve for your business. Following the session, I’ll send a summary report, links to further resources and up to one-hour additional email/telephone support for further questions/clarification.

From £500+VAT

A social media audit is a great way to determine if your current activity is hitting the mark, or if there are things you need to change in order to reach your business goals.

We will have an initial face-to-face meeting or call so I can understand your business.

I will then audit your profiles, look at your data, research your audiences and key competitors to determine what changes you need to make, what social media platforms you should prioritise and what content you should share. I will work with you to prepare a reporting format that will measure what matters to your business.

We’ll then meet to discuss the findings and discuss next steps, which may include content planning, a specific project, training and/or retained advice.

From £1,500 +VAT per audit

According to American author Seth Godin, “Content Marketing is the only marketing that’s left”. Great content is also the key to success for getting results with social media.

If you would like help with your content marketing, from creating a content inventory, setting up content curation, editorial calendars and resources to make it happen, let’s meet for a white board and post-it note session.

I’ll write everything up, perhaps do some additional research around competitor activity and new content ideas and help get the process running.

Price on application.

Have you got a marketing project on your to-do list, but don’t have the in-house time or resource to complete it?

Do you need an external person to sit in on candidate interviews, write a brief or help to review / appoint a new agency? Do you have an event to promote?

Whether it’s a ‘lunch and learn’ session, half or full day workshop, my approach to in-house training is grounded in understanding your business needs and objectives. Sessions are interactive with plenty of opportunity for Q&A as well as practical learning takeaways.

From £500 + VAT

  • Are you a marketer in a team of one?
  • Are you a senior marketer wanting to bounce ideas off a peer?
  • Are you a business owner with responsibility for marketing, but no real marketing experience?

 

I can be your critical friend, your confidante, your shoulder to lean on. If it’s a one-off challenge you’re facing, let’s meet for coffee. If you’re looking for a longer-term advisor who really understands your business and can be both reactive and proactive in helping you to get results, let’s discuss an ongoing retainer where we can email and meet regularly (face-to-face of via Skype).

We first asked Luan to provide LinkedIn training as part of a personal development programme. Luan completed personalised LinkedIn profile audits, ran a webinar for team members to hear top tips and ask questions, all complementing her detailed ‘Getting Started with LinkedIn’ e-learning course. We have since asked Luan to support our business development team, again with personalised profile audits, webinars and the advanced ‘Getting Results from LinkedIn’ e-learning course. Luan is easy to work with and the courses have been highly praised by everyone who has taken them. Jess Putt, Marketing Manager, British Gas Business

We asked Luan to help our scientists get the most form LinkedIn. She worked methodically to establish what was needed and deliver this through benchmarking, a face-to-face workshop and a series of e-modules targeted at individuals needs. As a result we saw our LinkedIn presence grow dramatically with a doubling in traffic from LinkedIn to our website. This just wouldn’t have happened without Luan as the catalyst. Leighton Jones, Head of Marketing & Communications, Campden BRI Group