Are you ready to invest in professional marketing expertise?

I support:

  • Business leaders looking to demonstrate their thought leadership via a programme of engaging content on social media
  • Marketing directors, marketing managers and agency owners who require a fresh input on their use of social media as a marketing channel
  • Corporate sales teams looking to learn and develop their social selling skills; building networks and learning to find new business opportunities online

If you haven’t updated your LinkedIn profile since your last job change, it’s probably time to get it in shape.

A LinkedIn profile review will provide feedback on each section of your LinkedIn profile, and include both a short written report and video explanation.

You will also receive a step-by-step guide to making any updates to your profile and the opportunity for a 15 minute Q&A call.

A social media marketing audit is a great way to determine if your current activity is hitting the mark, or if there are things you need to change in order to reach your business goals.

Your audit will include a review of your current social media activity, plus activity within your industry and of key competitors – including LinkedIn, Twitter, Facebook and/or Instagram.

The audit will determine what social media platforms you should prioritise, make recommendations for changes you could make to your profiles and content, and include a template for social media measurement and reporting.

According to Entrepreneur, competitor analysis is “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.” In the context of social media, it’s about looking at your competitors’ social accounts and activity, as well as getting a better understanding of what the social media landscape looks like in your industry.

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.

I can help you understand what you might listen for, and set-up the tools and processes for you.

I can also offer a full-listening service that will send you alerts when opportunities are found on LinkedIn, Facebook, Instagram and/or Twitter.

If you would like help with your social media content, let’s have a planning session.

We will review industry and competitor activity, identify the best set-up for curating content from third-party sources and prepare an editorial calendar,

Following the session, I’ll send a summary report, links to further resources and can provide additional services to create social media content if you need help to make it happen.

When you have a plan, but don’t have the resources to manage your own social media, I can work with you to prepare a brief and help you source the right solution.

This could include:

  • Content creation
  • Content posting
  • Community management
  • Scheduling and reporting tools

Social media advertising needs detailed planning, careful execution, and close monitoring to make sure you’re hitting key objectives and maximising return on investment.

If you’re ready to invest in advertising on Facebook, Instagram, Twitter, or LinkedIn I can help you prepare a campaign brief and provide recommendations for partners who can help you set-up and run your campaigns.