“We asked Luan to help our scientists get the most from LinkedIn. She worked methodically to establish what was needed and deliver this through benchmarking, a face-to-face workshop and a series of e-modules targeted at individuals needs. As a result we saw our LinkedIn presence grow dramatically with a doubling in traffic from LinkedIn to our website. This just wouldn’t have happened without Luan as the catalyst.”
Leighton Jones, Head of Marketing & Communications, Campden BRI Group
“As the Seminar Executive for the Cheltenham Chamber of Commerce, I asked Luan to deliver a 1 hour seminar on social media, aimed at Chamber members and other local business. These are 1 hour sessions of useful advice for businesses. Luan delivered a significant amount of information in this hour, helping attendees focus their time when using social media. It was clear, interactive, and contained many suggestions for useful tools. I would be happy to recommend Luan and hope to work with her again in the future. Thanks!”
Tracey Adams, Cheltenham Chamber of Commerce
“We first asked Luan to provide LinkedIn training as part of a personal development programme. Luan completed personalised LinkedIn profile audits, ran a webinar for team members to hear top tips and ask questions, all complementing her detailed ‘Getting Started with LinkedIn’ e-learning course.
We have since asked Luan to support our business development team, again with personalised profile audits, webinars and the advanced ‘Getting Results from LinkedIn’ e-learning course. Luan is easy to work with and the courses have been highly praised by everyone who has taken them.”
Jess Putt, Marketing Manager, British Gas Business
“Luan Wise has been a speaker at Moda UK on more than one occasion, talking to our audience of fashion retailers. Luan is a brilliant speaker who can keep an audience completely engaged. She has a natural way of speaking to the audience whilst still being clear and concise. Her marketing knowledge shines through and the audience members always go away with some useful hints and tips to make the most of their marketing. We will definitely have her back to speak again.”
Nicole Yates, Event Co-ordinator, Moda UK
“I met Luan several years ago on the marketing circuit in Gloucestershire. From day one I was impressed and have an enormous amount of respect for her.
Having attended several events and heard Luan’s talks, each one leaves you with some really good take home advice which can be easily adopted.
Luan has very high emotional intelligence and can easily put a person at ease, whether junior or executive. Some of the topics about social media are still hard to discuss but this woman knows her stuff!
Her presentations are creative and engaging. Plus she also makes sure she is available after to discuss any points. She has always been my go to person for social media topics and is happy to impart her knowledge.
What I really like about Luan is her collaborative nature as she organises many marketing meet ups and trainings, often for a nominal fee or for free.”
Helen Christopher, International B2B Marketing Leader,
“LinkedIn is an increasingly important marketing tool for business people – especially for owner/mangers of SME businesses. But it is often difficult for us to find out how best to use it to reach potential customers and contacts and get the best out of this excellent resource. Luan is a great person to have on your team to help get the best out of any of your social media. She has a raft of tips and hints to share and knows social media like the back of her hand.”
Fiona Bevan, Bevan Financial Management Ltd
Great stuff today at The Engine Shed. Thanks for your generosity of spirit in sharing with us. I appreciated your, ‘tell it like it is’ approach and the reminder to all attendees that, whatever the platform, we need to go back to 1st principles…
Delegate, Bristol Social Media Week
“I met Luan at a networking lunch and was impressed by her short talk on LinkedIn. I asked Luan to assist me with my personal profile and company page. Within a couple of hours, the profiles were updated and all my questions were answered. Since receiving Luan’s support my use of LinkedIn has been more confident and I know that I can call upon her to offer practical advice on social media for business.”
Frank Smith, Managing Partner, Frank Smith & Co Solicitors
“I worked with Luan to build my LinkedIn profile. I needed to re-define my online story to fit with my executive coaching and corporate governance proposition. Via face-to-face meetings, and regular Skype calls Luan took time to understand my objectives and provided a step-by-step plan to gather information to update my profile. Luan also provided both strategic and practical advice on how to build, manage and engage with my contacts (old and new). As a coach myself I understand the value of one-to-one advice, and Luan clearly demonstrated her expertise in the the area of LinkedIn. She was a great choice in helping me take my use of LinkedIn to the next level.”
Peter Giblin, Executive Coach and Visiting Professor, Cass Business School
“I don’t believe I’ve ever worked with a brighter, more enthusiastic, more dedicated person than Luan. She is one of the best marketing people out there.”
Kelly Vickers, Director, Meet Cambridge
“Luan came to speak at our 10th annual marketing conference E-Virus 2016 in Vilnius to share her expertise in social media planning and engagement marketing. Her presentation was well received by Lithuanian marketers and overall co-operation with her as a speaker at our event was smooth and efficient.”
Giedrius Ciupaila, CEO, Vilnius Conference Centre
“It’s not just the theory – it’s the practical applications and how they can result in real competitive advantage and deliver a return on investment which makes the services Luan provides so valuable.”
Andrew Buffrey, Regional Manager, DMA West and Wales
“Luan’s marketing knowledge is second to none and it’s her understanding of the sales process and her ability to work well within and for a sales team that sets her apart. She’s patient, always willing to contribute and I really miss working alongside her, but know that she will be an attribute to any business that wants to raise their profile (and their game!)”
Guy Cliffe, Business Development Manager
“I first made contact with Luan via a LinkedIn post. In fact, I was so impressed by the blog, I asked Luan to deliver a session at one of our CommsHero events. Since then Luan has been involved as a speaker at further events and will be invited to future sessions. The feedback we’ve had from delegates was always very positive “great insight in to the marketing world”, “pitched perfectly for the target audience”, “we came away buzzing with lots of great ideas we will use in our organisation”.
Asif Choudry, Sales & Marketing Director, Resource
“Luan has an amazing ability to seek out an opportunity and make it happen – she does this exceptionally well for her clients across B2B and B2C, and across digital and traditional marketing channels. She’s strategic, well versed, great to be around and delivers good work.”
Nicola Ray, B2B Agency Leader
“Luan never failed to deliver over and above our requirements. She has an infectious enjoyment of her work which is apparent in all she does. Excellent communication meant I always felt in control of any project in which she was involved.”
Sarah Sedgwick, National Franchise Manager, LivingWell Health Clubs, Hilton
“Informative, engaging and easy-to-understand, the knowledge gained from Luan’s social media training sessions has empowered many of our members to start using social media as a business generation tool. The feedback from our members has been excellent.”
Emily Hall, Marketing & Strategic Partnerships, VouchedFor.co.uk
“I thought I knew a lot about LinkedIn. However, Luan’s knowledge on the practical uses of LinkedIn and social media in general, have taught me lots and allowed me to use social media platforms in an even better way.”
Matthew Parker, Print Consultant
“I attended one of Luan’s session on LinkedIn at a recent conference thinking that as a regular user of LinkedIn I already knew quite a lot. It turns out, I had a lot to learn. Luan’s session was fantastic; really engaging and informative. I wrote down lots of hints and tips and applied them. Within a day I had more views, invitations and a meeting all from making some simple but effective changes. Thank you.”
“Luan worked with us in supporting our mission to ensure that no one has a bad cup of coffee at work. From supporting the development of our website to talking to prospective customers at a corporate exhibition, Luan provided marketing advice and valued support. She was quick to respond with both big and small creative ideas, and helped us to make them happen and improve our bottom-line results.”
Richard Doherty, Managing Director, The Office Coffee Company
“I took on board what you said and did indeed edit my summary in particular and added my email in which has already led me to receive an email about a placement so thank you very much!”
Amber Pinkerton, Undergraduate
“Although my business was doing really well and I didn’t feel anything was ‘broken’, I knew that I was probably missing a few tricks and if I wanted to get the most out of my marketing then it made sense for me to hire a real expert.
I had three one-hour Skype sessions with Luan in total and, after setting me some initial pre-consultation homework, she set about helping me align my content and products to my audience personas and ensuring all my content and social media messages were on message.
It all made perfect sense and since implementing the advice and then setting it up to go out as evergreen marketing, I’ve not only seen sales and engagement rise, I’ve been freed up to stop chasing my tail and worrying if I was doing the right things because I now KNOW I am and can focus on creating more content and courses.
My business is far more successful since I asked Luan to take a look over my existing efforts. It was the best money I have ever spent and I wish I’d hired her sooner.”
Joanne Munro, The VA Handbook
“I’ve found that time spent with Luan is time very well spent. She’s brilliant at demystifying the whole social media thing and making sense of it with practical ideas on what you can do next. If you want to build confidence about using LinkedIn and social media in general then I’d recommend a chat with Luan. She’s full of energy and passion for the subject and really knows her stuff.”
Jerry Angrave, Managing Director, Empathyce
“Your [social media for B2B]course has helped me and the company i work for incredibly. Our engagement and awareness has increased on all social media platforms and we are getting great feedback from internal and external sources! Thank you for your help!”
Rachael Berry, Pulse Fitness Group
“Getting into freelancing was something I wanted to do for a long time but it was hard to find real advice on how to get there and make it work from people actually doing it. Finding a mentor like Luan was very lucky because she has such a solid range of experience not just in freelancing but also in both agency and client-side roles. Together we have put together a plan on moving into more freelancing work and set the wheels in motion. Luan’s guidance keeps me on track too, especially in difficult times, and has been a great mentor with her feedback and advice on the challenges along the way. If you are looking for a great mentor on marketing then I really recommend Luan Wise.”
Benjamin Boman, Freelance Digital Project Manager,
“I found this [content marketing fundamentals] course really helpful – it cemented my basic content marketing knowledge as well as provided me with advanced best practises and confidence to present a new content strategy plan to my manager!”
Rachael Richardson-Bullock, SocialSignIn
“Thanks to your books and online resources we have been able to understand exactly what it is that we are doing that works and so improve on it week-by-week. I read your book over Christmas as I needed inspiration and guidance to be able to formulate a social media marketing plan. Working through your books and worksheets to produce a tailor-made social media plan meant that we revisited everything that we had ever done or thought about our product and our customers. We reflected on everything that we did and how best to market ourselves to drive qualified leads to our website and then through to emails. We recognised our ‘sales funnel’. We learned what platforms to focus on to reach our audience. The results have been just great. There are many stats that demonstrate our plan has worked, profile views on LinkedIn, followers on Facebook etc, but the bottom line is just that. We are now well on the way to having achieved what we set out to do in January.”
Peter Hayes, IH Manchester
“Luan was course lead on multiple professional development courses I attended in late 2018. These courses specialised in social media and content marketing. Luan was very generous with what the materials she shared during the session and I felt a genuine sense of encouragement from her. I left both courses feeling fired up to implement what I had learned. Following completion of the course, Luan kept her promise to follow up on individual action plans and I have kept in touch with the content in her newsletters. Luan is clearly a talented and knowledgeable person and I hope to work with her further in the future.”
Matt Clarke, Data Content & Insight Lead, HESA: Higher Education Statistics Agency
“Since attending one of Luan’s talks about LinkedIn last year, I have implemented her advice and seen a real difference in engagement. For instance, I started regularly posting updates about different activities I get up to in my role. This effort has not been unnoticed, as one of my most respected connections messaged me out of the blue recently to say, ‘I have to say I really enjoy your posts – I think you post on here more than my 500+ connections, and they are always really interesting!’ – thanks Luan!”
Danielle Blackburn, Marketing and Recruitment Coordinator, University of Birmingham
“I have been fortunate enough to attend many social media courses run by Luan and have always come away armed with ideas and strategies to move my business forward. Recently I was lured to Switzerland by a large financial services company so I asked Luan for her help to devise a LinkedIn strategy which would get me off to a flying start! I’m now based in Basel and so grateful to Luan for her help – my business is already flourishing and without her intuitive advice and training I would genuinely have struggled to get things off the ground. Not only has she made a huge impact on my business but we also had a lot of fun along the way. Thank you Luan”
Karen Hine, Associate Wealth Consultant, deVere Group
“You could call Luan a disciple of Simon Sinek as she is a great advocate of the Golden Circle and Finding Your Why. 79% of business owners surveyed by PwC in 2018 believed that an organisation’s purpose is central to business success. Marketers have always known that organisations must do what they say they will do and deliver on their promises so Luan was the ideal person to deliver a Finding Your Why workshop for us. She helped us to tease out all the stories around a business that already had a strong vision, mission and values but lacked a succinct statement of purpose that everyone could rally behind. Luan led the workshop with structure, pace and had a clear goal to help us to reach some conclusions by the end of the session.”
Barbara Stopher, Business adviser and Non-Executive Director , Hobbs House Bakery
“I came to Luan with a business issue which she helped me solve. I work for a University so I have many colleagues who want to be seen as an expert for what they teach and research. She suggested LinkedIn training so that they had the confidence to regularly post and be seen both by fellow academics but more importantly, industry professionals. Luan gave an excellent workshop, full of tips about how to be seen. The university has now got many active LinkedIn users thanks to Luan which helps to promote all that we do.”
Liz Murphy, Associate Dean, Marketing & Student Recruitment, Coventry University
“I have attended several of the courses held by Luan and boy does she know her stuff! She made me fall in love with Instagram and I have had work come in because of using that platform. It’s nice to meet other small business owners too and I’m still in touch with several of the ones I met on the courses. Luan is lovely and you can ask her just about anything!! Highly recommended!!!”
Kerry Scorah, Magician,
The marketing session delivered by Luan was brilliant. It gave us the opportunity to drill down into key areas that we needed to address rather than attempt everything at once. I’d thoroughly recommend. We believe we’ve seen a real difference in our marketing strategies as a result of the session.
Madeline Howard, Business Development and Office Manager, Cyber Security Associates Ltd
“I approached Luan for marketing support and guidance within my first year of becoming a business owner. I knew of Luan through a mutual business connection where she is very highly respected. So much so, I bought her book “Relax! It’s only social media”. It planted the seed for what was to become an invaluable tool to managing my business going forward. When she published the Social Media Planner I bought it immediately and attended a small group workshop. For anybody experiencing the same mist and fog as I did when the term ‘Social Media’ was mentioned, I cannot recommend Luan highly enough. She is a no-nonsense marketing professional and will challenge you to think about your business and reach your own conclusions, but with her wealth of experience to guide you there. Luan is one of the most supportive, down to earth professionals I have had the pleasure of working with for a very long time.”
Shirley Cottam, Virtual Office Box,
“Having recently changed career to marketing I do not know what I have would have done without Luan! Luan’s book, Relax! It’s Only Social Media, which is a handy go to guide and The Social Media Planner is absolutely essential for me – I love the daily and weekly tick lists. I also attended the Content Marketing Fundamentals 1 day training course at Gloucestershire College which was informative, relaxed and well tailored to the delegates. Luan is incredibly knowledgeable, approachable and helpful. Highly recommend! “
Caroline Mehta, Marketing Manager, Rigorous Digital
“If you haven’t been to one of Luan’s courses, you really should make it a top priority. She is an excellent and informative speaker and gives practical marketing tips and advice from her extensive insight of the marketing industry and her expansive wealth of knowledge across many sectors. My team and I have attended a number of her marketing courses and we always come away having learned something new.”
Felicity McClintock, Head of Marketing and Business Development, Willans LLP, solicitors
“I really enjoyed Luan’s courses on social media and content marketing and I certainly learnt a lot that I’m now using. Luan is great at tailoring the course to people’s needs, teaching what she knows and her best practices, giving individual advice, sharing current topics in that area and providing templates. Leaving you with confidence, lots of ideas, notes and plans to progress afterwards.”
Kelly Richardson, Marketing and Fundraising Manager, Lilian Faithfull Care
“I’ve worked with Luan several times over the years in my (voluntary) capacity of organising and putting on various events for the Chartered Institute of Management Accountants. I have asked her to speak at events for members in Gloucestershire, for Members in Practice in the South West, and most recently, for the Members in Practice conference. Luan knows her subject inside out. She is able to communicate in a clear way to people of varying levels of expertise so that everyone gets something out of it. Every talk contains titbits of information – any one of which can make a difference. For me what stands out is that what she does extends well beyond the talk – she provides tips that people can apply straight away to eg make their LinkedIn profile work better. She is an engaging speaker and always gets good feedback from delegates.”
Jonathan Nicholls, Council Member, Chartered Institute of Management Accountants (CIMA)
“Luan explains the [social media] subject in a clear and well-prepared manner, all levels of social media practitioner, from rank novice to experienced user, will come away with significantly more knowledge and tools to help improve their social media outputs.”
Stewart Wardrop, Chief Executive Officer, Arboricultural Association
“I highly recommend Luan’s training due to her extensive knowledge of LinkedIn and her insightful and engaging training courses. LinkedIn is a highly effective tool for local government in supporting recruitment, learning & development, networking, organisational profile and business to business communications”
Darren Knight, Executive Director of People & Change, Cheltenham Borough Council
“I have attended several training talks with Luan now and am lucky enough to have had some face-to-face chats too, I couldn’t be happier with her advice. With just a few simple tricks I have grown my Instagram following by over 3000 in 4 months. It has made a huge difference to my engagement and I have gone from feeling like I am talking into the void to now where I am communicating with a community of people and fans. I have had repeat orders from people that I have now built a relationship with online. Social media can be a lot of work but with Luan’s help that hard work can start to reap rewards. Thank you Luan for making all the difference.”
Emma Hall, The Silver Spot
“Having benefitted from Luan’s social media for business course back in 2014, I knew exactly who to turn to when it came to training management and commercial colleagues a few years later. From the outset Luan assisted with planning the sessions helping us to focus on ‘why’ we were embracing social media and the outcomes desired. When it came to the practicalities Luan explained the functionality of the key social media platforms simply and concisely. In addition to years of practical experience across a variety of sectors, Luan’s know-how is grounded in theory which comes through in the logical and structured nature of her advice.
Luan’s pre-event preparation means her training sessions are wholly relevant to the business. Learning is re-enforced through beneficial course materials delivered in class and subsequently emailed post-event. Luan explains the possibilities of social media in a straightforward, ease to understand manner with lots of top tips on the day and a wealth of online resources to draw on afterwards. At the end of the session delegates leave with action points designed to enhance their knowledge and confidence.
Luan is continually updating her own knowledge and skills regarding social media and I personally find it useful to participate in one of her regular webinars/courses to keep on top of the latest developments.”
Louise Aplin, Marketing Manager, Berry Inc
“I attended both of Luan’s LinkedIn courses at Gloucestershire College. I really appreciated the opportunity to get my profile sorted between the sessions, and to have a review in the second session before learning how I could get the most out of LinkedIn on a daily basis. My profile was All-Star before the course but Luan really helped me to focus on my audience and my business objectives… and it’s worked! I’ve seen a massive increase in profile views and people connecting with me which I’ve been able to proactively contact and start that most important conversation that leads to a useful connection and ultimately business.”
Paul Archer, Managing Director, Archer Training
“Luan is that rare combination of someone who really understands ‘their stuff’ and delivers training on the subject in such a way that is both engaging and easy to understand. Her social media courses are insightful and structured in such a way, that not only do you learn a lot, but you leave with a clear action plan on ‘what happens next’. I’ve been fortunate enough to attend a number of her courses, and would highly recommend them to anyone who wants to not only wants to understand more but to do more when it comes to all things related to social media marketing.”
Susan Duncombe, Founder, Secret Spaces
“In the Falkland Islands, we’ve always understood the challenges of “working remotely”, and our social distancing places us some 8000 miles from Great Britain, and more than 300 from the South American shores.
But that has not stopped the Falkland Islands Development Corporation from running a vital programme of business skills training – working with our valued UK training partner Luan Wise.
There is a clear need, and a good appetite here, for very high quality business training. Luan has adapted her material to suit our needs and location – with excellent workshops on social media, digital marketing, improving websites, the basics of marketing, and much more – delivered to our classroom via video conferencing.
Every aspect of Luan’s courses had gained the top evaluation ratings from our participants, and we have significant demand building for more of her virtual ‘presence’ with us in future.”
Gordon Ackroyd, Strategic Projects Manager, Falkland Islands Development Corporation
“Luan did a great job as Chair of the Chartered Institute of Marketing CAM foundation. This involved leading a small team of board trustees during a period of significant change whilst working with external partners on a number of research pieces to identify the needs of marketers, and opportunities for CAM to best support them. We were both highly active on the working party with CIM to review and agree the future direction of CAM with Luan leading as Chair and myself as Compay Secretary. We worked well as a team and personally, and I trust her judgement and wisdom.”
Colin Bradshaw, Chief Customer Officer and Data Protection Officer, Twenty CI
“Luan has (so far!) delivered two separate and equally impressive Zoom training sessions for the FSB (Federation of Small Businesses) in the South West and both have been invaluable, insightful and very, very well received. Talking first about LinkedIn and then Twitter, Luan’s calm, friendly and very professional style went over very well indeed and she clearly knows how to pitch it (as we had asked) so that everyone from those who love their social media to complete novices felt included, informed and energised. The subsequent response and reaction to two extremely well-attended events was incredibly positive so I would have no hesitation in recommending Luan for any social media meetings/events/training. She knows her stuff, she knows how to share it and she is a very likable, credible and enthusiastic presenter.”
Sam Holliday, Development Manager, Federation of Small Businesses
“Luan provided a 45 minute session on improving your use of LinkedIn, including Q&As. This was for a whole different range of LI abilities and yet was delivered in a way that would have helped all attendees I’m sure. She recognised that such a limited session needed to focus on the key areas that could give the biggest (and easiest) improvements and the messaging was very clear. Good reading available afterwards to help support attendees with taking practical actions. Answers to Qs were on point, succinct and delivered with good context.”
Mark Tomlinson, Senior Partner, WPA Healthcare Practice
“Luan did a fantastic talk to my MBA students on social media use and personal branding. The students absolutely loved it, and she really delivered value. Plus, Luan was a total pro to work with. Her stuff is brilliant and she’s a really nice person as well!”
Nick Lee, Professor, Warwick Business School, University of Warwick
I have always engaged with social media at a distance, mostly because I didn’t understand how best to use the platforms important to my work and professional development.
In less than twenty minutes, Luan had taken the fear out of it, with some simple but effective strategies to allow me to use these platforms to both inform and promote health professions education and research.
Her engaging and professional style is reassuring and pragmatic. A real learning encounter!
Aileen Barrett, PhD, Health Professions Education Consultant, Ireland