Stressed Out About Online Networking? Relax! It’s Only Social Media – The No Nonsense Guide to Social Networking from Marketing Expert Luan Wise

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Due to launch this month, Relax! It’s Only Social Media has been hailed as ‘a fantastic resource and a ‘must read’ for anyone who engages with social media’.

Written by leading marketing expert Luan Wise, the book is a step-by-step guide through the social media planning process and is aimed at those using social media on a daily basis, but wanting to do it better, as well as newcomers to social networking.

The book highlights the importance of business relationships with customers, the art of how to listen to customers and the importance of measurement as well as giving advice on how to utilise social media to enhance your career.

“Whether you are an experienced professional or cutting your teeth in the business world, Luan gives you insights about strategy and how it underpins the practicalities of engaging an audience; making social media platforms work for your business objectives. This book is peppered with practical advice and leads you through the issues and challenges associated with our digital world,” says Dr Laura M. Chamberlain, Lecturer in Consumer Behaviour, Customer Experience and Marketing at Aston Business School.

Luan’s career in marketing started ‘web first’, managing content and building online communities. She’s won many accolades, including being named one of the top five female marketers by LinkedIn UK for its International Women’s Day campaign, and being included in the South West’s ‘42 under 42’ list of the region’s brightest talents. Luan is an active ambassador for the Chartered Institute of Marketing and the Direct Marketing Association.

“There are lots of ‘how to’ books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media – the fear of not really knowing what to do, and not wanting to get it wrong.

My aim is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business,” says Luan.

The book is due to be officially launched at Bristol Social Media Week’s closing party on November 18th but if you can’t wait, you can download a free chapter from www.luanwise.co.uk

 Editor’s Notes

About the Author  

Luan Wise is a chartered marketer with more than 15 years’ experience of working with clients including Hilton, Royal Mail, Panasonic, and the University of Cambridge.

Luan’s career in marketing started ‘web first’, managing content and building online communities. She helped many businesses to produce their first websites. For most of her agency-side career, Luan worked for Hilton, planning and managing complex multimedia, multi-site promotional campaigns for its national and international chain of health clubs. In 2007 Luan switched to become a client-side marketer, joining a new business operating in the newly liberalised postal marketplace. With Luan’s support, the business’s annual sales rocketed from £3 million to £60 million over the next five years.

In 2009 Luan discovered social media, and hasn’t put a smartphone down since.

Her practical marketing expertise has awarded Luan many invitations to speak at business events. She’s also won many accolades, including being named one of the top five female marketers by LinkedIn UK for its International Women’s Day campaign, and being included in the South West’s ‘42 under 42’ list of the region’s brightest talents. Luan is an active ambassador for the Chartered Institute of Marketing and the Direct Marketing Association.

Today, Luan runs a successful marketing consultancy, providing marketing advice, practical hands-on support, and training. Luan is known for her enthusiasm. Her audiences also refer to her as ‘inspiring’: she makes things happen and gets results.

When not working with a client on the sustainable growth of their business, Luan can be found with her head in a book, a coffee in hand, or buying more shoes she really doesn’t need.