Social Media Week New York

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I love New York. So much so I even got married there. So this year I decided to take a working holiday and attend the Social Media Week New York Conference.

I reviewed the first two days of the event in a Facebook Live for Enterprise Nation. You can watch it again, here.

I was also invited to write content for the Social Media Week website, covering two events at Social Media Week New York, April 2018. Here’s my write-ups…

 

Using Instagram Authentically Is The Key To Success

With 800 million monthly active users and a community of young people who spend more than 32 minutes a day on the platform, Instagram is a place for publishers to reach the next generation of their audiences.

In a Social Media Week New York session, Lila King, Head of Global News & Publisher Partnerships at Instagram, led a conversation with some of the top publishers on the platform about how they tell stories and build communities for millennials and Gen Z.

Read more…

 

Why The ‘Play’ Button Is The Most Compelling Call-To-Action On The Web Right Now

The stats for using video on social media are hugely convincing, but it’s not easy to create a video that will “go viral” or instantly capture large audiences to break through the cultural zeitgeist.

Speaking on stage at Social Media Week New York, Animoto’s Chief Video Officer, Jason Hsiao, shared three foundational elements to creating a successful video: creativity, connection, and community.

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