Social Media Week New York 2019

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Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. As a staff writer I get to attend events (sometimes virtually) and write up some key takeaways. Here’s my articles from Social Media Week New York, May 2019.

 

GDPR: Tips for the US, from the EU

In this panel, reps from 10 British tech companies joined together to discuss how they prepared for and adapted to GDPR in 2018, and how they continue to navigate the privacy landscape in 2019.

 

Entrepreneur Media’s Advice for Using Empathy Maps to Tell Better Stories

Terry Rice (Entrepreneur Media) shared a five-step approach on how to use empathy maps to inform stories that will highlight your brand as the go-to option for your audience.

 

LinkedIn’s Advice for Sustainable B2B Marketing Success: Accept Life is Complicated & Apply Contrarian Thinking

LinkedIn’s Global Director of Market Development, Jann Schwarz, took the stage to describe the approach his R&D team is employing to uncover the trends shaping the future of B2B marketing.

 

Using Data-Driven Digital Experiences to Better Understand Customers

Jonathan Yaffe, CEO and Co-Founder of AnyRoad, and Lauren Ford, Events Manager at Brooklyn Brewery, shared how they use data-driven experiential marketing to better understand their customers.

 

Incorporate Purpose into Your Messaging with These 5 Rules from DoSomething Strategic

Mary Noel Director at DoSomething Strategic, a social impact consultancy, shared insights on the generation that wants brands to stand for something, even if it’s controversial.

 

In a Social-First World, Finding the Algorithms that Fit Your Business is Important

Neil Vogel, CEO of Dotdash, discussed how he and his team have been able to scale its digital publishing business in an era where being “social first” is considered the only path to success.