Events

 

I am a regular speaker at colleges and universities across the UK. I also speak at events for the Chartered Institute of Marketing (CIM), the Association of Independent Professionals and the Self-Employed (IPSE), Google’s Digital Garage, the Chartered Institute of Management Accountants (CIMA), the Call Centre Management Association (CCMA), and the Federation of Small Businesses (FSB).

Below you can find details of future events, and open courses plus links to recordings of previous events you might have missed.

If you’re looking for an event speaker, let’s talk

Events

Coming up

30th September 2021

Social Media Updates

In partnership with ContentCal and the Content Marketing Association, we’ll uncover the most important updates to the social media networks and what they mean for you and your business.

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27th September - 1st October 2021

#CommsHero Week (Virtual)

A virtual event with influential speakers presenting live throughout the week. The biggest and best of engaging content, advice, anecdotes and key learnings for Comms professionals.

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3rd November 2021

Managing Social Media Customer Service Teams

This course will look at the challenges for delivering social media customer service, and help you identify the most effective structure for your team. We will consider a skills diagnosis and sources to help upskill your existing team plus interview questions/exercises for recruiting new team members.

We will also look at writing skills for social media posts, including knowing when to use templates and how to move public conversations to private channels. We will look at tools for managing out-of-hours messages, internal communications and reporting tools.

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11th November 2021

How to Deliver Great Customer Service via Social Media

In this course we will look at the role of social media in delivering great customer service. We will look at Facebook, Instagram, Twitter and WhatsApp specifically to understand the current social media landscape and the challenges and opportunities they present.

We will spend time ‘scenario planning’ for customer service communications with interactive exercises to examine real-world Tweets and Posts to understand how to best deliver great customer service in an authentic and professional tone.

 

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17th November 2021

Social Media Customer Service: Tips, Tools and Best Practices

This course will prepare you to serve customers on social media platforms including Facebook, Instagram and Twitter, plus WhatsApp. You will learn how to find comments that have been posted publicly, understand how to triage and respond to them, in a consistent and efficient manner.

You will discover a range of useful tools to manage social media, along with relevant case studies and take away top tips from an industry leading social media practitioner.

 

 

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Events you might have missed

Watch when you want

The Changes to Social Media Channels that You Need to Know

Recorded 27th August 2021

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

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The Changes to Social Media Channels that You Need to Know

Recorded 29th July 2021

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

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The Changes to Social Media Channels that You Need to Know

Recorded 30th June 2021

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

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How to Generate Content Ideas for Social Media

Recorded with IPSE, 5th October 2020.

Do you hit a block when it comes to content ideas for social media? In this session, chartered marketer and independent consultant Luan Wise will share some resources to overcome this challenge, whatever platform you are using.

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How to use social media and stay productive

Recorded with IPSE, 14th September 2020

If you missed this workshop at National Freelancer’s Day in June, or want to hear it again join chartered marketer and independent consultant Luan Wise for this webinar when she will address the time and productivity challenges of using social media.

Luan’s tips will be relevant to you whatever stage your business is at. She will talk about LinkedIn, Facebook, Twitter and Instagram.

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Analysing your
LinkedIn Data

Recorded with General Assembly, 9th August 2020

Are you curious about what your LinkedIn dashboard can tell you about your profile’s performance and help you improve your visibility? Learn about how to analyze the data about that LinkedIn provides about your profile’s performance and next steps to take based on that data. Topics covered will include: – Profile Search Appearances – Profile Views – How to analyze your posts, articles, and documents performance – LinkedIn Premium options and functionality.

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