Events and Open Workshops

I am a regular speaker at colleges and universities across the UK. I also speak at events for the Chartered Institute of Marketing (CIM), the Association of Independent Professionals and the Self-Employed (IPSE), Google’s Digital Garage, the Chartered Institute of Management Accountants (CIMA), the Call Centre Management Association (CCMA), and the Federation of Small Businesses (FSB).

Below you can find details of future events, and open courses plus links to recordings of previous events you might have missed.

If you’re looking for an event speaker, let’s talk

 

I can bring expert ‘how-to’ knowledge about LinkedIn, Facebook, Instagram and Twitter, the latest social media trends and platform features, experience with social media planning and best practices, plus top tips for tools and techniques to manage time when working in the world of social media.

 

Events and Open Workshops

Coming up

10th May and 8th November 2022

Social Media Customer Service: Tips, Tools and Best Practices

This course will prepare you to serve customers on social media platforms including Facebook, Instagram and Twitter, plus WhatsApp. You will learn how to find comments that have been posted publicly, understand how to triage and respond to them, in a consistent and efficient manner.

You will discover a range of useful tools to manage social media, along with relevant case studies and take away top tips from an industry leading social media practitioner.

 

 

Find out more

9th February 2022

LinkedIn Live - Details tbc

Details tbc

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

Register

Social media is a vital tool for the public sector, from open policymaking through to community engagement, social listening and customer service. Are you making the most of social media at your public sector organisation?

You will hear expert advice on how to consolidate your presence online. Understand the benefits of different social media platforms, maximise engagement with your audiences, respond to the needs of communities and build trust in your organisation. Learn how to benchmark, monitor, and report successful campaigns. Explore different listening tools and turn insights into service improvements. Find out how to respond to negative feedback and manage online detractors.

You will hear practical case studies including Cheltenham Borough Council’s successful communications approach, and best practice from Amy Mollett, on leading the social media strategy for the UK Digital Parliamentary Service. Take part in practical scenarios, discuss your own experiences with colleagues, benchmark your own approach and test your skills.

20% discount code: SPKRZO-SM

Find out more

IPSE Ambassador and freelance marketing consultant Luan Wise will share her top tips on using social media to promote your freelance business.

From choosing which platforms to use, through to advice on what content to post, Luan will help you to focus on building your audience and maintaining your visibility.

Most importantly you will learn how to do this in the most time-efficient way so you can continue to deliver work to your clients whilst building your future pipeline.

This is an IPSE member exclusive event.

Find out more

17th February 2022

How to elevate your LinkedIn profile for 2022

Does your LinkedIn profile need a shake-up for 2022? In this workshop, you will learn how to elevate your profile on the world’s most popular professional network. Whether you plan to use LinkedIn for network building, thought leadership, lead generation or recruitment – there are so many features to explore. It all starts with having a well-optimized presence that sets the right impression and can be easily found in search.

Join this workshop if you are interested in using LinkedIn more strategically in 2022 and if your profile badly needs updating!

 

Find out more

24th February 2022

The Social Media Changes You Need To Know - February

Details tbc

2nd March and 15th September 2022

Managing Social Media Customer Service Teams

This course will look at the challenges for delivering social media customer service, and help you identify the most effective structure for your team. We will consider a skills diagnosis and sources to help upskill your existing team plus interview questions/exercises for recruiting new team members.

We will also look at writing skills for social media posts, including knowing when to use templates and how to move public conversations to private channels. We will look at tools for managing out-of-hours messages, internal communications and reporting tools.

Find out more

24th March 2022

Social Media Summit

Details tbc

31st March 2022

The Social Media Changes You Need To Know - March

Details tbc

IPSE Ambassador and freelance marketing consultant Luan Wise will share her top tips on using social media to stay on top of the latest news, industry events, and what’s happening within your own networks.

You will learn about key features across LinkedIn, Facebook, Twitter and Instagram that will help you identify opportunities to build your freelance business, plus best practice advice on how to engage in relevant online discussions.

This is an IPSE member exclusive event.

Find out more

7th April and 4th October 2022

How to Deliver Great Customer Service via Social Media

In this course we will look at the role of social media in delivering great customer service. We will look at Facebook, Instagram, Twitter and WhatsApp specifically to understand the current social media landscape and the challenges and opportunities they present.

We will spend time ‘scenario planning’ for customer service communications with interactive exercises to examine real-world Tweets and Posts to understand how to best deliver great customer service in an authentic and professional tone.

 

Find out more

Events you might have missed

Watch when you want

Recorded 14th December 2021

In this webinar, you will hear the most important updates to the social media networks from the past year and what they mean for you and your business.

Chartered marketer and independent consultant Luan Wise will review the key changes in social media from 2021 and making some predictions for the year ahead. 

View Now

The Changes to Social Media Channels that You Need to Know

Recorded 25th November 2021

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

View Now

The Changes to Social Media Channels that You Need to Know

Recorded 28th October 2021

To help us navigate the fast-changing world of social media marketing, Andy Lambert and Luan Wise walk through the most important changes to Social Media that you need to know about and explain how you can use these to your advantage.

View Now

How to Generate Content Ideas for Social Media

Recorded with IPSE, 5th October 2020.

Do you hit a block when it comes to content ideas for social media? In this session, chartered marketer and independent consultant Luan Wise will share some resources to overcome this challenge, whatever platform you are using.

View Now

How to use social media and stay productive

Recorded with IPSE, 14th September 2020

If you missed this workshop at National Freelancer’s Day in June, or want to hear it again join chartered marketer and independent consultant Luan Wise for this webinar when she will address the time and productivity challenges of using social media.

Luan’s tips will be relevant to you whatever stage your business is at. She will talk about LinkedIn, Facebook, Twitter and Instagram.

View Now

Analysing your
LinkedIn Data

Recorded with General Assembly, 9th August 2020

Are you curious about what your LinkedIn dashboard can tell you about your profile’s performance and help you improve your visibility? Learn about how to analyze the data about that LinkedIn provides about your profile’s performance and next steps to take based on that data. Topics covered will include: – Profile Search Appearances – Profile Views – How to analyze your posts, articles, and documents performance – LinkedIn Premium options and functionality.

View Now