Social Media in 2018

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In this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media.

 

Data issues

Many of us spent the first few months of 2018 preparing for the biggest change to data laws, GDPR, and the social media platforms all updated their terms of use. Data proved to be the biggest topic of conversation as we saw Mark Zuckerberg face two days of intense questioning in April over the breach of private data. Marketers soon felt the effects of the Cambridge Analytica scandal. Facebook restricted access to their APIs, (affecting scheduling tools such as Hootsuite), and removing many ad targeting options. The enquiry continues and just last month the UK government published internal Facebook documents that discuss how they agreed to hand over user data to other brands without knowing whether it had permission to do so. Transparency is important to each of the platforms, with them all now releasing regular reports. And reviewing news from 2018, each platform is working to fight against spam, suspicious account and other fraudulent activity. We’ve seen reports of many accounts being removed and ‘fake news’ being taken down.

LinkedIn in 2018

Twitter in 2018

“We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday service” Jack Dorsey, Twitter CEO

Facebook in 2018

Instagram in 2018

 

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