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How to write a social media marketing plan (ebook)


In this ebook you will find a step-by-step guide to writing a social media marketing plan.

  • Introduction
  • The one-page social media marketing plan
  • Your target audience
  • How to choose which social media platform/s to use
  • Getting ready to do business via social media
  • Key messages
  • Social media content audit
  • Hashtags
  • Best times to post content on social media
  • Calls to action
  • Social media measurement
  • Social media analytics
  • Summary
  • Next steps
  • Putting your ideas into a social media calendar
  • Content creation Vs curation (including how to set up Google Alerts and Feedly)
  • Further resources