Must-read books for every business professional.
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
Find Your Why is the follow up to Start with Why.
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization’s why. With detailed instructions on every stage in the process, the book also answers common concerns, such as: What if my why sounds like my competitor’s? Can you have more than one why? And, if my work doesn’t match my why, what do I do?
Whether you’re entry-level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.