Luan Wise leads free marketing courses for Gloucestershire SMEs

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One of Gloucestershire’s brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by Gloucestershire College.

Luan Wise, who was spotted back in 2015 as one of the top five female marketers in the UK by professional network LinkedIn, is a regular tutor on their global LinkedIn Learning platform, her seven marketing tutorials clocking up more than 300,000 views in the last two years.

Following on from the sell-out sessions this autumn on popular topics including social media, B2B and content marketing, Gloucestershire College have signed up Luan for 15 more dates in early 2019 and are now taking bookings.

“I always go ‘back-to-basics’ and take delegates on a journey so they know the next steps to take for their business,” says Luan.

“Whatever stage they are at, I give them some immediate actions to take as soon as they are back at their desk, as well as some inspiration for thinking about the longer-term activities they could implement within their business.  Everyone commits to three key actions…and I follow up in a month to see how they’re getting on with them.”

The feedback Luan has received to date has been tremendous, with some delegates signing up for the full set of six sessions.

Luan believes that her own enjoyment in helping others with their marketing is why her courses are proving popular.

“Inspiring others is how I how I continue to learn,” says Luan. “Although I’m so immersed in these topics from practicing as a marketer for almost 20 years, as the saying goes, ‘If you can’t explain it simply, you don’t understand it well enough.’

“When I put these courses together I’m analysing insight and reading to help others. When the light bulb goes off, it’s hugely rewarding.  I focus on thinking differently and drawing on the opportunity that a face-to-face session with a small group of people provides.”

“I’ve got experience across so many sectors, I can draw upon examples and ideas to ensure the sessions are practical and relevant to everyone that attends. Each session is different, they are full-on, but no one gets killed by PowerPoint slides.”

Andrew Bates, Chief Financial Officer for Gloucestershire College adds: “We are pleased to offer fully-funded skills training to county businesses until March. The courses we offer help support growth in key sectors identified by GFirst LEP, including creative.

“I would encourage any local business to upskill their workforce and grow to make the most of our range of short training courses, which are delivered by industry experts such as Luan, and are available at Cheltenham Campus, Gloucester Campus and the newly renovated Llanthony Priory.”  

Luan’s courses for 2019 are Social Media Marketing, B2B Marketing, Know Your Customer, Content Marketing Fundamentals, LinkedIn Essentials and LinkedIn Masterclass.

All courses start at 9.30am at Gloucestershire College’s Gloucester campus. Half-day courses (LinkedIn and Know Your Customer) finish at 1pm, other courses run until 4pm.

To get full information on the courses available and the criteria for a free place, call the Gloucestershire College Business Hub team on 01452 563400, email business.hub@gloscol.ac.uk or visit Luan’s website for 2019 dates plus free marketing and social media resources.