Free Resources

 

In the ever changing world of social media, I recommend following the blogs for the social media platforms you choose to use:

You might also find this social media glossary useful!

 

Please note the documents listed below can be downloaded free-of-charge, however they are protected under copyright and must not be shared, reproduced or altered in any form or by any means without the permission of the author.

 

Marketing Planning

The SWOT Analysis

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Top 80 marketing resources

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Social Media Planning

Target audience persona template

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Social media plan template

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How to do keyword research

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Social Media Measurement

Social Media Platforms – Native Analytics

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How using Google Analytics can improve your website performance and social campaigns

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How to set up funnels and view your visitor journeys in Google Analytics

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How to set up goals in Google Analytics

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How to set up Google Analytics

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Facebook for Business

How to set up a Facebook page for your business

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Google+

Improve your search rankings with a Google Plus page

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Instagram for Business

How to set up an Instagram page for your business

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LinkedIn

LinkedIn Industries

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LinkedIn top tips

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Twitter

Top Twitter Tips

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Twitter messaging plan template

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