“Content marketing has become the catalyst that fuels search and social media activity.” Jim Yu
Every marketer knows that ‘content is king’, a phrase coined by Microsoft’s Bill Gates back in 1996 when he rightly predicted that creating compelling online content would be key to success in the digital age.
Fast forward 20+ years. Content creation has never been more critical, with content marketing generating more than three times as many leads as outbound marketing while costing on average 62% less. With so much at stake, it’s no wonder that many marketers and small business owners worry about how to create interesting and engaging content that will drive results.
I can help.
“I found the [content marketing fundamentals] course really helpful – it cemented my basic content marketing knowledge and provided me with advanced best practises and confidence to present a new content strategy plan to my manager!” Rachael Richardson-Bullock, SocialSignIn