How social media has changed during the Coronavirus crisis

Reading Time: 1 minute

This article first appeared in Direct Commerce Magazine, May 2020.


The impact of the Coronavirus crisis is being felt by everyone, within every business across the world. Life has changed, and quickly, in a way that we’ve never experienced before.

For retail, some categories have been impacted more than others. The UK government announced that all retail outlets, except those considered to provide essential goods and services, were to close; while online retail could continue.

Shifts in consumer behaviour and a move to work from home presented an immediate focus on household necessities and a push for better home office equipment. Sales of board games and jigsaw puzzles increased 240 per cent during the first official lockdown week as families looked for entertainment

The operational business changes for retailers, but also the change in consumer behaviour has a natural impact on the requirement for marketing communications.

To continue reading, visit: