If your marketing activity isn’t getting the results your business needs, or you just need a fresh pair of eyes on your marketing plan, let’s talk.
As a chartered marketer and SOSTAC* certified marketing practitioner – with 15+ years’ experience across many industry sectors – I can quickly assess a situation, help you clarify objectives and create an action plan for success.
You can see who I have worked with and how I have helped them, here.
There are five ways in which I can help your marketing to be more effective:
1) Marketing Discovery Session
We will have a one hour face-to-face meeting (in Gloucestershire) or Skype call where you outline your marketing challenges. I will also ask some questions and following the session provide an actionable task list with document templates, links to further resources and one hour additional support (email/Skype) for clarification.
2) Marketing Planning Session
We will spend half a day together looking at your current marketing activity and what you want to achieve for your business. Together we will review and refine your plans and what you will need to do to make it happen. Following the session I’ll send a summary report of everything discussed and links to further resources.
Travel expenses may be charged if travel time is greater than one hour (from Cheltenham)
3) Marketing Audit
We will have a face-to-face meeting (in Gloucestershire) or Skype call where you outline your burning questions. I will also ask some questions and following the session prepare a detailed report that includes research for your industry sector, target audience profiling, competitor overview, with the output of a SWOT analysis**, and online/offline media recommendations (the options for reaching your target audience).
4) Marketing Audit and Planning
In addition to the marketing audit, I will create a detailed 12 month marketing plan for your business. The marketing plan will be in-line with the resources you have available (including budget) and focus on achieving core business objectives.
5) Marketing Mentor
Following any of the above services, you can retain me to keep a watching eye over your marketing activity for 12 months. Each month we will meet/speak to review your marketing activity and results. I will follow up each session with notes and resources, as required.
£3,000+VAT (Paid monthly / £300+VAT per month)
* SOSTAC is a marketing model developed by PR Smith. It is an acronym for the six fundamental facets of marketing: Situation, Objectives, Strategy, Tactics, Action and Control.
** A SWOT analysis will look at the strengths and weaknesses in your business and the opportunities and threats presented by the wider business environment. The output is to find out where to focus (strengths), work out how to overcome weaknesses and minimize threats, whilst taking the greatest possible advantage of opportunities available.