If you’re responsible for planning, implementing, and measuring social media marketing activity for your business, you might find these tools, training courses, and resources useful.


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Social Media Plan

The one-page social media plan template I refer to in my books and workshops.

Social Media Profile Audit

A complete profile set-up checklist for LinkedIn, Twitter, Facebook, and Instagram.

Google Analytics

An understanding of Google Analytics is essential to social media measurement. This beginners course is free!


Social media management & listening tool. My preferred choice for its option to host multiple social media profiles and allow bulk content uploads via CSV.

Hootsuite Training

A free course that will help you develop the skills to use Hootsuite’s products to their full potential.


Visually plan, manage, and schedule your Instagram posts.


Social Media & Content Planning Tool. A great tool for teams collaborating on social media content creation.


If This, Then That. A software platform that connects apps, devices, and services from different developers in order to trigger one or more automations. If you have a regular action that could be automated (without losing the personal touch), try IFTTT.


An automation tool, similar to IFTTT. I personally use this to automate the creation of Twitter lists from specific hashtag mentions.


MissingLettr turns blog posts into social media campaigns and shares the content gradually over a year.


A useful URL shortener for using links within social media posts. You can also customise your links.


Overlay your own custom message onto any piece of content and include a call-to-action with every link you share.

Social Media Image Sizes

An always up-to-date guide from Sprout Social.

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Social Media Statistics

Everything you need to know about how people around the world are using social media. Data is updated quarterly.

Accessibility on Social Media

Guidance for planning, creating and publishing accessible social media campaigns


StreamYard is a live streaming studio in your browser. Use it to stream directly to Facebook, LinkedIn, YouTube and other platforms.

Social Media Task List

A social media task checklist for daily, weekly and monthly activities.

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Social Media Measurement

A one-page template showing the key measurements to record for LinkedIn, Twitter, Facebook and Instagram, plus website traffic.

Social Media Video Sizes

An always up-to-date guide from Sprout Social.

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The Committee of Advertising Practice

The CAP Code, relating to social media.

Check out my book

'Relax! It's Only Social Media', winner of a National Indie Excellence Award. First chapter free.

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Read my blog

Learn top tips and best practices for social media, content marketing, and marketing planning.

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