If you’re responsible for planning, implementing, and measuring social media marketing activity for your business, you might find these tools, training courses, and resources useful.

 

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Social Media Plan

The one-page social media plan template I refer to in my books and workshops.

Social Media Profile Audit

A complete profile set-up checklist for LinkedIn, Twitter, Facebook, and Instagram.

Google Analytics

An understanding of Google Analytics is essential to social media measurement. This beginners course is free!

Hootsuite

Social media management & listening tool. My preferred choice for its option to host multiple social media profiles and allow bulk content uploads via CSV.

Hootsuite Training

A free course that will help you develop the skills to use Hootsuite’s products to their full potential.

Planoly

Visually plan, manage, and schedule your Instagram posts.

ContentCal

Social Media & Content Planning Tool. A great tool for teams collaborating on social media content creation.

IFTTT

If This, Then That. A software platform that connects apps, devices, and services from different developers in order to trigger one or more automations. If you have a regular action that could be automated (without losing the personal touch), try IFTTT.

Zapier

An automation tool, similar to IFTTT. I personally use this to automate the creation of Twitter lists from specific hashtag mentions.

MissingLettr

MissingLettr turns blog posts into social media campaigns and shares the content gradually over a year.

Bitly

A useful URL shortener for using links within social media posts. You can also customise your links.

Sniply

Overlay your own custom message onto any piece of content and include a call-to-action with every link you share.

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Social Media Image Sizes

An always up-to-date guide from Sprout Social.

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Social Media Statistics

Everything you need to know about how people around the world are using social media. Data is updated quarterly.

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Accessibility on Social Media

Guidance for planning, creating and publishing accessible social media campaigns

StreamYard

StreamYard is a live streaming studio in your browser. Use it to stream directly to Facebook, LinkedIn, YouTube and other platforms.

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Social Media Task List

A social media task checklist for daily, weekly and monthly activities.

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Social Media Measurement

A one-page template showing the key measurements to record for LinkedIn, Twitter, Facebook and Instagram, plus website traffic.

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Social Media Video Sizes

An always up-to-date guide from Sprout Social.

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The Committee of Advertising Practice

The CAP Code, relating to social media.

Check out my book

'Relax! It's Only Social Media', winner of a National Indie Excellence Award. First chapter free.

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Read my blog

Learn top tips and best practices for social media, content marketing, and marketing planning.

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