Welcome to my library of resources, carefully created and curated to help you with social media, content and marketing planning. These are the resources that support my books and training courses.

On each of the tabs you will find downloads and – select the resources you want, fill in your details and they’ll be on their way to your inbox soon. You will then also receive my weekly email round-up of all the latest social media updates and event news. You can unsubscribe at any time.

I’ve also added some links to other courses, content and useful tools, some books that I love and videos I recommend. Please note, some of these are affiliate links which means I’ll receive a small financial reward if you make a purchase.

A free PDF download to setting up your LinkedIn profile correctly.

Free online training for Instagram, from Facebook Blueprint.

A free PDF download guide to help you get started with Twitter.

Facebook Blueprint offers free online courses.

Download the first chapter of my award-winning book, free.

Preparing content for Twitter? Download this helpful free template.

The one-page social media plan template I refer to in my books and workshops.

An understanding of Google Analytics is essential to social media measurement. This beginners course is free!

Visually plan, manage, and schedule your Instagram posts.

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Social media management & listening tool.

Free online course to help you master Twitter advertising.

If you have Instagram ‘how-to’ queries, search the ‘Instagram Help Centre’.


If you have Facebook ‘how-to’ queries, search the ‘Facebook Help Centre’

If you have LinkedIn ‘how-to’ queries, search ‘LinkedIn Help’.

A free course that will help you develop the skills to use Hootsuite’s products to their full potential.


An always up-to-date guide from Sprout Social.

If you have Twitter ‘how-to’ queries, search the ‘Twitter Help Centre’.

Social Media Profile Audit

A complete profile set-up checklist for LinkedIn, Twitter, Facebook, and Instagram.


A guide to the ideal length for every social media post.

Social Media Task List

A social media task checklist for daily, weekly and monthly activities.

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Social Media Measurements

A one-page template showing the key measurements to record for LinkedIn, Twitter, Facebook and Instagram, plus website traffic.


Use this list to select the industry for your profile, and for searching for prospects.

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Everything you need to know about how people around the world are using social media in 2020.


Guidance for planning, creating and publishing accessible social media campaigns

Download this free A-Z guide to the different types of content you can create.

Download this free A-Z guide of useful tools to help with content marketing.

A guide to setting up Google Alerts and Feedly.

Grammarly helps detect grammar, spelling, punctuation, and style mistakes in your writing.

Create social media graphics with ease.

The easy way to organize, read and share news content.

For transcriptions and captions.

A clever insight tool that shows what people are searching for online.

Download this template.

Download this template.

Start With Why

I believe that everything needs to start with why. I know why I get out of bed every morning to do what I do… do you?

“Start With Why is for those who want to inspire others and for those who want to find someone to inspire them.”

Seth Godin is one of my favourite authors; so it was hard to pick just one to recommend! Purple Cow is about the why, the what and the how of remarkable.

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”


I discovered Bernadette Jiwa’s books via a Seth Godin recommendation.

He said (and I agree!): “A book that ought to be read by everyone on your team, and somehow hidden from your competitors.”

This book offers a step-by-step process to help you talk about your business, helping you to clarify your message.

“Every day, most business leaders make a mistake that costs them money: they don’t explain clearly what it is their company does.”


Lots of reading means lots of ideas… so you need some good habits to put them into action!

One of my favourite productivity books, Atomic Habits has some quick wins as well as long term suggestions for things you should start doing and stop doing, to get remarkable results.

A guidebook to the simple philosophy of creating content that answers your customers’ questions.

My YouTube channel with webinar recordings and ‘how to’ guides

If you don’t know why you do what you do, watch this TED Tal