Luan Wise https://www.luanwise.co.uk Luan Wise - Award-Winning Author of Relax! It's Only Social Media. Fri, 18 Aug 2017 11:41:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 Why you and your business need to have a social media policy https://www.luanwise.co.uk/business-need-social-media-policy/ Fri, 04 Aug 2017 07:13:34 +0000 https://www.luanwise.co.uk/?p=7365 Why you and your business need to have a social media policy  Guest blog for Global Marketing Alliance   Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that sometimes things get posted in the heat of the moment, when perhaps... Read more

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The honeycomb of social media https://www.luanwise.co.uk/honeycomb-social-media/ Wed, 02 Aug 2017 07:07:32 +0000 https://www.luanwise.co.uk/?p=6470 The honeycomb of social media  While researching for my book – Relax! It’s Only Social Media – I discovered ‘The honeycomb of social media’. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. The... Read more

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Top Tip: Pin a Tweet https://www.luanwise.co.uk/top-tip-pin-tweet/ Wed, 26 Jul 2017 13:27:30 +0000 https://www.luanwise.co.uk/?p=7326 Top Tip: Pin a Tweet  Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet from otherwise being lost in the fast-moving... Read more

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What I’ve been reading this week https://www.luanwise.co.uk/reading-week-2/ Sat, 22 Jul 2017 07:29:32 +0000 https://www.luanwise.co.uk/?p=7280 What I’ve been reading this weekMy top three reads this week… LinkedIn rolling out native video for mobile app  This week sees another social media platform update. Video content is the hot topic right now, so it’s no surprise that LinkedIn have now added native video for their mobile app. Users can take and upload videos with LinkedIn’s updated in-app... Read more

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Empathy, advocacy and social media: the importance of listening https://www.luanwise.co.uk/empathy-advocacy-social-media-importance-listening/ Tue, 18 Jul 2017 15:07:09 +0000 https://www.luanwise.co.uk/?p=7323 Empathy, advocacy and social media: the importance of listening    Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one of the most powerful I have ever come across. Habit... Read more

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What I’ve been reading this week https://www.luanwise.co.uk/reading-week-1/ Sat, 15 Jul 2017 15:38:52 +0000 https://www.luanwise.co.uk/?p=7243 What I’ve been reading this week  Here are my top three reads from this week:   LinkedIn is testing a new feature that matches you with a mentor Read the article here. I wasn’t expecting this feature, but it makes perfect sense. With the data of 500,000+ professionals worldwide where else would you go to seek out a mentor. I’ve... Read more

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The six types of social media user https://www.luanwise.co.uk/six-types-social-media-user/ Thu, 29 Jun 2017 14:08:57 +0000 https://www.luanwise.co.uk/?p=6469 The six types of social media user  At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and Influencing Social Media Users’) that identified six social media ‘personas’. These are still, I believe, relevant today. They are: No-shows – those who have not logged on to a social network in the... Read more

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A brief history of social media https://www.luanwise.co.uk/brief-history-social-media/ Fri, 23 Jun 2017 09:23:21 +0000 https://www.luanwise.co.uk/?p=6244 A brief history of social media  Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1991. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but at this time the internet’s infrastructure wasn’t... Read more

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What’s the point of social media? https://www.luanwise.co.uk/whats-point-social-media/ Fri, 05 May 2017 12:42:48 +0000 https://www.luanwise.co.uk/?p=5882 What’s the point of social media?    When we talk about social media, we are really talking about what we do on social media (not the platforms themselves). Lewis Carroll put it perfectly when he said: ‘If you don’t know where you’re going, any road will get you there.’ The key to being successful with social media is to be... Read more

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The best time to post content on social media https://www.luanwise.co.uk/best-time-post-content-social-media/ Tue, 04 Apr 2017 11:43:17 +0000 https://www.luanwise.co.uk/?p=5651 The best time to post content on social media    When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the... Read more

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