Luan Wise https://www.luanwise.co.uk Expert marketer, occasional speaker, full time shoe lover Mon, 26 Jun 2017 19:04:45 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 A brief history of social media https://www.luanwise.co.uk/brief-history-social-media/ Fri, 23 Jun 2017 09:23:21 +0000 https://www.luanwise.co.uk/?p=6244 A brief history of social media  Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1991. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but at this time the internet’s infrastructure wasn’t... Read more

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What’s the point of social media? https://www.luanwise.co.uk/whats-point-social-media/ Fri, 05 May 2017 12:42:48 +0000 https://www.luanwise.co.uk/?p=5882 What’s the point of social media?    When we talk about social media, we are really talking about what we do on social media (not the platforms themselves). Lewis Carroll put it perfectly when he said: ‘If you don’t know where you’re going, any road will get you there.’ The key to being successful with social media is to be... Read more

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The best time to post content on social media https://www.luanwise.co.uk/best-time-post-content-social-media/ Tue, 04 Apr 2017 11:43:17 +0000 https://www.luanwise.co.uk/?p=5651 The best time to post content on social media    When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the... Read more

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Three quick ways to spring clean your social media accounts https://www.luanwise.co.uk/three-quick-ways-spring-clean-social-media-accounts/ Sun, 26 Mar 2017 07:00:13 +0000 http://www.luanwise.co.uk/?p=5109 Three quick ways to spring clean your social media accounts  One of the most common complaints about social media (and marketing) activity is noise and clutter.. Ad messages are getting easier to block. Noise can be filtered out, but not enough of us are in control of our social media platforms’ timelines. So let’s take some time to review and de-clutter… 1) Stop following... Read more

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Why I speak at events https://www.luanwise.co.uk/speak-events/ Tue, 14 Mar 2017 09:46:13 +0000 http://www.luanwise.co.uk/?p=5295 Why I speak at events    I’ve been speaking at events since 2012. Of course I had presented to clients and colleagues for many years, but this was different. I was about to speak to fellow marketers and business owners and entirely with my own opinion, not as an employee representing an organisation. How did it happen? I was... Read more

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Social media planning (part one): key messages https://www.luanwise.co.uk/social-media-planning-part-one-key-messages/ Tue, 07 Mar 2017 13:22:26 +0000 http://www.luanwise.co.uk/?p=5172 Social media planning (part one): key messages    This blog is the first in a series about how to write a social media plan: Social media planning (part one): key messages. From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of... Read more

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How to write a great blog for your business https://www.luanwise.co.uk/how-to-write-blog-business/ Sun, 26 Feb 2017 11:22:58 +0000 http://www.luanwise.co.uk/?p=3948 How to write a great blog for your business    Blogs started life as online diaries, in which individuals wrote, published and distributed their own opinions on any subject that took their fancy. The term blog is a shortened form of  ‘web log’. Authoring a blog, maintaining a blog or adding an article to an existing blog is called ‘blogging’. Individual articles on... Read more

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Your ‘Why’ is more important than Who, What, Where, When and How https://www.luanwise.co.uk/why/ Mon, 20 Feb 2017 08:08:12 +0000 http://www.luanwise.co.uk/?p=5107 Your ‘Why’ is more important than Who, What, Where, When and How    The five Ws and one H, are questions whose answers are considered basic in information-gathering or problem-solving. In journalism, they make-up a formula for getting the complete story on a subject. What happened? Who is involved? Where did it take place? When did it take place? Why did that happen? How did it... Read more

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How to choose which social media platform to use https://www.luanwise.co.uk/which-social-media-platform/ Mon, 16 Jan 2017 19:27:13 +0000 http://www.luanwise.co.uk/?p=4420 How to choose which social media platform to use    If you search Wikipedia, you’ll find information about hundreds of social media services, which take on many different forms, including: social bookmarking, such as StumbleUpon and Delicious: these services are publicly viewable lists of websites recommended by other users; social news, such as Digg and Reddit: these services are peer-based lists of recommended... Read more

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LinkedIn is Changing! https://www.luanwise.co.uk/linkedin-is-changing/ Wed, 04 Jan 2017 12:16:47 +0000 http://www.luanwise.co.uk/?p=4393 LinkedIn is Changing!    In September 2016 LinkedIn announced new design changes for the desktop (read the release here) Although my personal LinkedIn profile hasn’t yet updated, I have accessed the account for one that has. Here are my initial observations of the changes… Home page The home page is much cleaner; top left you can see... Read more

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