Mastering Social Media for Public Sector Recruitment Success

Mastering Social Media for Public Sector Recruitment Success

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With staff shortages across the UK’s public sector never far from the news headlines in recent years, particularly within the health and social care sectors it has never been more important for these organisations to investigate new and more efficient ways of recruiting.

A myriad of challenges including budget constraints, increased competition from the private sector, perception issues as well as talent shortages are faced when trying to fill vacancies. The million-dollar question – how can public sector organisations overcome these hurdles to fill public sector jobs, allowing them to deliver the levels of service and engagement that citizens desire?

Join us for a webinar packed full of actionable tips to help public sector organisations leverage social media to attract top talent. This session will be packed with expert insights, real-world examples, and proven strategies to elevate your recruitment game. Whether your organisation is new to social media recruitment or looking to refine your approach, this webinar will equip you with the tools you need to succeed.

During this session, we’ll look at:

Creating a social media presence that draws people in – looking at why first impressions matter, the importance of consistent brand messaging and showcasing diversity and inclusion, culture and values through genuine stories and advocacy.
Content creation: what to share and where – we’ll discuss the best social channels for recruitment, accessibility best practices, and the content creation do’s and don’ts to showcase your organisation’s personality and authenticity.
Winning recruitment campaigns and lessons from University Hospitals Birmingham – gain inspiration from recruitment campaigns that have excelled, and learn actionable takeaways from their success.
Overcoming recruitment challenges – we’ll take a look at how social media can help with common struggles felt across the public sector such as budget constraints, competing with the private sector and standing out from the crowd as an employer.
Open floor Q&A – an opportunity for you to put your questions to our expert panel.
 

Date And Time

29-01-2025 @ 12:00
 

Location

Online event
 

Event Category

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