Marketing Essentials for Contact Centre Managers

Marketing Essentials for Contact Centre Managers

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This 3-hour online workshop explores the principles of marketing, and how it relates to the contact centre:

The marketing activities of your organisation, from TV advertising to national press and email campaigns, drives enquiries to the contact centre. This workshop will help you understand how you can be ready to support those campaigns.

The session is supported by relevant case studies, plus facilitated conversations with your peers to share ideas and best practices. If you’re new to marketing, or it’s time for a refresher, this course will take you through the principles of marketing you need to know in 2022.

By the end of this course participants will be able to:

  • Define what marketing is, and what it isn’t
  • Understand how marketing campaigns are created
  • Identify opportunities to share valuable insights with the marketing team
  • Understand how two-way feedback will help you with contact centre resource planning

This course is hosted by the Call Centre Management Association (CCMA). It is open to both members and non-members.

To register for this event please visit the following URL: →


Date And Time

28-06-2022 @ 09:30 to
19-05-2022 @ 12:30


Online Event

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