Fundamentals of Marketing Communications
This 3 hour virtual workshop explores the principles of marketing communications, and how it relates to the contact centre:
We will explore the theory behind how customers make their purchasing decisions, and how contact centre communications can help support that process. We will also look at opportunities to respond to customer service queries with new social media features such as video messaging and live shopping streams.
The session is supported with relevant case studies, plus facilitated conversations with your peers to share ideas and best practices.
Watch this video to learn what’s in store for this training: