Training

If you’re looking to improve your marketing skills, and grow your business, you can learn with me online or as part of a small group workshop.

Whenever you’re learning or working with me, you’re in safe hands. I am a Fellow grade member of the Chartered Institute of Marketing (FCIM), have achieved and maintained Chartered Marketer status each year since 2012. This means I have made a commitment to keep my professional skills up-to-date and that I comply with a professional code of conduct.

I am a course instructor for LinkedIn’s online learning platform, an accredited trainer for Facebook and Instagram (as part of their #shemeansbusiness campaign) and a coach for Google’s Digital Garage initiative.

I run open courses for the Chartered Institute of Marketing (CIM), the Chartered Institute of Management Accounts (CIMA), the Chartered Institute of Personnel and Development (CIPD), and the Chartered Management Institute (CMI). I also run a number of courses at Gloucestershire College. Scroll down for future course dates.

Everything I share within a training course is grounded in theory as well as practical experience, continued learning (I’m an avid reader and information junkie) and from knowledge gained by speaking to hundreds of business professionals. I’m a practitioner that likes to talk and explore ideas with you.

Every session is confidential, and interactive – I listen as much as I talk, and manage the session to ensure that everyone leaves with action points to help them achieve their objectives (we always finish on time too).

 

Any of the open course sessions below can be tailored as a training session for your in-house team.

Each month I host a free webinar for IPSE, the Association of Independent Professionals and the Self-Employed.

To register, visit the IPSE website.

  • 9th September – How to create content for social media success
  • 14th October – Social selling 101
  • 11th November – Stories for social media
  • 9th December – Social media, a year in review

I have the following courses currently available on LinkedIn Learning. Courses are free to access if you have a LinkedIn premium account.

  • Social Media Marketing ROI
  • Content Marketing: Social Media
  • Content Marketing: Videos
  • B2B Foundations: Social Media Marketing
  • Setting a Marketing Budget
  • Marketing Foundations: Targeting
  • Marketing your Event

I run the following courses at Gloucestershire College. To book your place contact Student Services on 0345 155 2020.

  • 1st October – LinkedIn Essentials
  • 9th October – Content Marketing Fundamentals
  • 17th October – Marketing on Social Media 
  • 19th November – LinkedIn Masterclass

Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers across the globe.

I run their open training course, ‘How to write a marketing plan’.

To find out more and book your place, visit the B2B Marketing website.

Course dates:

  • 25th September 2019 (central London)
  • 30th January 2020 (central London)

LinkedIn Masterclasses

These LinkedIn masterclasses are being hosted by the Chartered Institute of Marketing (CIM).

Are you using LinkedIn to its full potential?

Part of CIMA South West MiP meeting, 5th October.

#SheMeansBusiness is a global Facebook program that provides training for business women who want to gain new skills to start, grow or scale their businesses, with the aim of creating a community of business women where they connect, inspire and help each other to find success.

As an accredited trainer, I am hosting the following events at The Queens Hotel, Cheltenham.

  • Thursday 12th September, 6-8pm
  • Wednesday 6th November, 8-9.30am
  • Thursday 5th December, 6-8pm

To find out more and book your place visit www.enterprisenation.com/events

Client feedback:

Luan’s courses are fun and easy to digest. She manages to explain things so clearly and in plain language that everyone of all ages can understand the issues. You come out ‘getting it’. Rebecca Harding, Vice-Chair CIM Midlands

Luan delivered a fantastic LinkedIn workshop for International Benefits Network. She hit just the right note: making the subject simple enough for beginners and also giving plenty of insights for the more experienced social media users in the group. Feedback from our consultants was really positive – everyone got something from Luan’s workshop. Sally Hart

Having attended Luan’s excellent LinkedIn courses at Gloucestershire College, I invited her to present to members of the Sales Performance Association. The half-day session was packed with top tips, insights and practical advice to help attendees really think about their online presence. Highly recommended and a number of members have contacted me to say how useful and insightful the session was. And these are seasoned salespeople all using LinkedIn already. Paul Archer

Having recently changed career to marketing I do not know what I have would have done without Luan! Luan’s book, RELAX! IT’S ONLY SOCIAL MEDIA, is a handy go to guide and The Social Media Planner is absolutely essential for me – I love the daily and weekly tick lists. I attended the Content Marketing Fundamentals 1 day training course which was informative, relaxed and well tailored to the delegates. Luan is incredibly knowledgeable, approachable and helpful. Highly recommend! Caroline Mehta, Rigorous Digital

The marketing session delivered by Luan was brilliant. It gave us the opportunity to drill down into key areas that we needed to address rather than attempt everything at once. I’d thoroughly recommend. We believe we’ve seen a real difference in our marketing strategies as a result of the session. Madeline Howard, Cyber Security Associates

As the Seminar Executive for the Cheltenham Chamber of Commerce, I asked Luan to deliver a 1 hour seminar on social media, aimed at Chamber members and other local business. These are 1 hour sessions of useful advice for businesses. Luan delivered a significant amount of information in this hour, helping attendees focus their time when using social media. It was clear, interactive, and contained many suggestions for useful tools. I would be happy to recommend Luan and hope to work with her again in the future. Thanks! Tracey Adams

Luan Wise has been a speaker at Moda UK on more than one occasion, talking to our audience of fashion retailers. Luan is a brilliant speaker who can keep an audience completely engaged. She has a natural way of speaking to the audience whilst still being clear and concise. Her marketing knowledge shines through and the audience members always go away with some useful hints and tips to make the most of their marketing. Nicole Yates

I first made contact with Luan via a LinkedIn post.  In fact, I was so impressed by the blog, I asked Luan to deliver a session at one of our CommsHero events.  Since then Luan has been involved as a speaker at further events and will be invited to future sessions.  The feedback we’ve had from delegates was always very positive “great insight in to the marketing world”, “pitched perfectly for the target audience”, “we came away buzzing with lots of great ideas we will use in our organisation”.Asif Choudry

We first asked Luan to provide LinkedIn training as part of a personal development programme. Luan completed personalised LinkedIn profile audits, ran a webinar for team members to hear top tips and ask questions, all complementing her detailed ‘Getting Started with LinkedIn’ e-learning course. We have since asked Luan to support our business development team, again with personalised profile audits, webinars and the advanced ‘Getting Results from LinkedIn’ e-learning course. Luan is easy to work with and the courses have been highly praised by everyone who has taken them. Jess Putt, Marketing Manager, British Gas Business

We asked Luan to help our scientists get the most from LinkedIn. She worked methodically to establish what was needed and deliver this through benchmarking, a face-to-face workshop and a series of e-modules targeted at individuals needs. As a result we saw our LinkedIn presence grow dramatically with a doubling in traffic from LinkedIn to our website. This just wouldn’t have happened without Luan as the catalyst. Leighton Jones, Head of Marketing & Communications, Campden BRI Group

Luan is that rare combination of someone who really understands ‘their stuff’ and delivers training on the subject in such a way that is both engaging and easy to understand. Her social media courses are insightful and structured in such a way, that not only do you learn a lot, but you leave with a clear action plan on ‘what happens next’. I’ve been fortunate enough to attend a number of her courses, and would highly recommend them to anyone who wants to not only wants to understand more but to do more when it comes to all things related to social media marketing. Susan Duncombe, Secret Spaces