Everyone knows that ‘content is king’, a phrase coined by Microsoft’s Bill Gates back in 1996 when he rightly predicted that creating compelling online content would be key to success in the digital age.
Fast forward 22 years, content creation has never been more critical, with content marketing generating more than three times as many leads as outbound marketing while costing on average 62% less (source: Content Marketing Institute).
Content is important for all businesses – big, small, entrepreneurial, social enterprises – everyone who wants to grab their audience’s attention.
But content marketing is not easy!
Over the six weeks of summer I will provide a weekly source of information, inspiration and tasks to help you create a content marketing plan and streamlined process that works.
You can email me your homework for feedback, and ask me any questions.
I will personally guide you through creating some great content that will add value to your customers and get results for your business.
What you will learn:
By the end of content marketing summer school, you will know:
* the role content marketing can play within your business
* what good content looks like
* how to establish a process for curating third-party content
* what content to create over the next 12 months
* what resources you need to create that content
* how to maximise your content, via optimisation and repurposing
* how to get your content in front of your target audience/s
* how to measure your return on investment
Frequently Asked Questions
Q. How long do I need to spend on this course?
A: Overall, the course requires a commitment of at least 10 hours.
Q. Is there course homework?
A: Yes! There are tasks throughout. You are invited to send information to me for feedback, however it’s not mandatory. The added value of this course is that you can receive my personal guidance throughout. I’m available, via email, from 22nd July to 31st October to answer your queries related to the course content.
Q. How is the course delivered?
The first course material will be sent via email on Monday 22nd July, at 10am. It will then be emailed each Monday morning.
The course will be a mix of written content, video content, and tasks for you to complete.
Q. I’m not available for the full 6 weeks of the course, can I still participate?
A: Yes! The course information is released on a weekly basis, on a Monday morning. You can save the emails and work on them any time you wish, so if you are away it’s not a problem. However, if you wish your work to be reviewed, you will need to complete the course by 31st October 2018.
Q. Can I get a refund on the course?
A. Yes, you can request a refund up to the first 5 days after the course start date (ie 27th July 2019). Please email firstname.lastname@example.org.
Hi! I’m Luan Wise.
I am a Chartered Marketer with over 15 years’ experience in agency, client-side and consultancy roles. I’ve worked with household names and smaller companies who are big in their own field.
Today, I run a successful marketing consultancy, providing marketing advice, practical hands-on support and training. I am also a course instructor for LinkedIn’s online learning platform, Lynda.com. I speak at many industry events, and I love to write.
I’m passionate about helping marketers and small business owners understand how a great content marketing plan will work for them, and how to get results from social media.
I hope we can work together this summer!