I’ve helped businesses – large and small – to find new business opportunities and to get their messages out to the right people, in the right place, at the right time.
Here’s a few examples:
- Most organisations focus on ‘filling the funnel’ with new opportunities, forgetting to look at existing customers. I worked with a telecoms company to map existing customers against their range of products. We identified opportunities to up-sell/cross-sell additional products and developed a series of email campaigns. Followed up by the in-house telemarketing team, the company successfully generated new business and increased their ‘one-stop support’ for customers.
- Some debate the value of LinkedIn Groups but when you know the audience and what pain points you are looking for, you can find opportunities. I have successfully identified relevant groups, found discussions and identified prospects for HR consultants, event organisers and product manufacturers.
- Over time a business creates a mountain of marketing collateral. A content audit can be a great way to review current assets and identify ways to re-focus your marketing approach. As part of a rebrand project we looked at 5 years of marketing material, how they were being used within the business alongside what information customers and prospects needed. Working with a graphic designer and print production specialist, I re-designed material to work harder, reducing costs at the same time.
- Don’t know what to say on social media? Before you say anything, you need to know which platform/s to use and what objectives you’re hoping to achieve. With some customer research and competitor review, I have helped organisations determine the best strategic fit for social media within their business and to build a social media messaging plan that works.
- Listening to customers is hugely important, so why not ask them to live test your website and record their actions/comments? Following a detailed website review, competitor comparisons and other industry research I can develop a series of tasks for independent user-testing. A great idea for all business; this helps to prioritise important changes to copy and functionality that you might just be too close to spot.
- When you have a product or a service that can be used/accessed by multiple target audiences, the key to having a successful website is signposting. For educational establishments and online retailers I have helped to define target audience characteristics, and worked with a graphic designer to create a website homepage that clearly signposts visitors to the information they need. It’s a win-win – users receive a greater experience and organisation benefit from being able to manage and measure against clearly defined user journeys.
And these are just some of the clients I have worked with: