What is content marketing?

Reading Time: 3 minutes According to the Content Marketing Institute (CMI), ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, drive profitable customer action.’ This is a great definition because it helps frame the goals of content marketing, which can include building awareness, lead generation, customer acquisition and customer retention. It also highlights the strategic importance of content marketing as a way to drive sales. After all, we’re all in business to sell… Read more

Social Media Week New York

Reading Time: 1 minute   I love New York. So much so I even got married there. So this year I decided to take a working holiday and attend the Social Media Week New York Conference. I reviewed the first two days of the event in a Facebook Live for Enterprise Nation. You can watch it again, here. I… Read more

The best time to post content on social media

Reading Time: 3 minutes     When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the… Read more

How to define your key messages

Reading Time: 5 minutes       From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of events. As children, we learn through stories. A story gives people a reason to sympathise with characters, to care about what… Read more

Blogging basics

Reading Time: 3 minutes     Blogs started life as online diaries, in which individuals wrote, published and distributed their own opinions on any subject that took their fancy. The term blog is a shortened form of  ‘web log’. Authoring a blog, maintaining a blog or adding an article to an existing blog is called ‘blogging’. Individual articles on… Read more

Your ‘Why’ is more important than Who, What, Where, When and How

Reading Time: 2 minutes     The five Ws and one H, are questions whose answers are considered basic in information-gathering or problem-solving. In journalism, they make-up a formula for getting the complete story on a subject. What happened? Who is involved? Where did it take place? When did it take place? Why did that happen? How did it… Read more