Reading Time: 3 minutesThe biggest mistake  in content marketing is thinking that most effort needs to go into content creation. In reality, content distribution requires the most focus. So, here’s a list of ideas for getting your new blog out there and in front of your target audience… 1. Optimise Ensure your blog is optimised with relevant keywords… Read more

Reading Time: 3 minutesApple launched podcasts on iTunes back in 2005, the same year that the Oxford Dictionary named “podcast” its word of the year. The ‘pod’ of podcast is borrowed from Apple’s iPod digital media player; and the ‘cast’ portion of podcast is taken from Radio’s ‘broadcast’ term. In March 2018, Apple Podcasts hit 50 billion all-time episode downloads and streams…. Read more

Reading Time: 3 minutesAccording to the Content Marketing Institute (CMI), ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, drive profitable customer action.’ This is a great definition because it helps frame the goals of content marketing, which can include building awareness, lead generation, customer acquisition and customer retention. It also highlights the strategic importance of content marketing as a way to drive sales. After all, we’re all in business to sell… Read more

Reading Time: 1 minute  I love New York. So much so I even got married there. So this year I decided to take a working holiday and attend the Social Media Week New York Conference. I reviewed the first two days of the event in a Facebook Live for Enterprise Nation. You can watch it again, here. I… Read more

Reading Time: 3 minutes    When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the… Read more

Reading Time: 5 minutes      From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of events. As children, we learn through stories. A story gives people a reason to sympathise with characters, to care about what… Read more