Reading Time: 1 minute Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. As a staff writer I get to attend events (sometimes virtually) and write up some key takeaways. Here’s my articles from Social Media Week New York, May 2019.   GDPR: Tips for the… Read more

Reading Time: 2 minutes Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food… Read more

Reading Time: 2 minutes The ‘Hero, Hub, Hygiene’ model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing. It’s designed to help ensure that your content marketing plan addresses the need for both fundamental content as well as creative brand-building activity.     Hygiene content… Read more

Reading Time: 3 minutes The biggest mistake  in content marketing is thinking that most effort needs to go into content creation. In reality, content distribution requires the most focus. So, here’s a list of ideas for getting your new blog out there and in front of your target audience… 1. Optimise Ensure your blog is optimised with relevant keywords… Read more

Reading Time: 3 minutes Apple launched podcasts on iTunes back in 2005, the same year that the Oxford Dictionary named “podcast” its word of the year. The ‘pod’ of podcast is borrowed from Apple’s iPod digital media player; and the ‘cast’ portion of podcast is taken from Radio’s ‘broadcast’ term. In March 2018, Apple Podcasts hit 50 billion all-time episode downloads and streams…. Read more

Reading Time: 3 minutes According to the Content Marketing Institute (CMI), ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, drive profitable customer action.’ This is a great definition because it helps frame the goals of content marketing, which can include building awareness, lead generation, customer acquisition and customer retention. It also highlights the strategic importance of content marketing as a way to drive sales. After all, we’re all in business to sell… Read more