Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Social Media Is NOT A Strategy

    The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it needs a strategy. The origin of strategy and tactics lie in military definitions. Strategy represents the overall approach, the direction that should be taken and/or the results that should be achieved. Strategy must identify the nature of the…

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How a LinkedIn post turned me into a CommsHero

  On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a subject that resonated – within hours the views passed 1,000 and it kept going (it has now had over 10,000 views). The link was being shared on Twitter and comments were appearing in my inbox. I knew this…

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The importance of keywords for social media

Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine Optimisation (SEO), of which keywords play a large part. But keywords – the words and phrases people are using to search for something - are also a key part of social media. They are essential to…

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Multiple Twitter Accounts – Do You Really Need Them?

    In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The answer is that it depends on the platform. Individuals should only have one Facebook profile and one LinkedIn profile (as per their terms and conditions). A business can have a LinkedIn company page, and use…

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What’s the point of a LinkedIn company page?

  LinkedIn Company Pages. Yes, all business should have one... but they also need to understand and define their role for doing so. I see just three key benefits of Company Pages. Employees When employees link their profile to their employer it allows me to find out more. If I'm on an employee's profile page, I can take a look…

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