How to write a great marketing plan

Reading Time: 1 minute Writing a marketing plan is often overlooked because it seems a simple task. I spoke to Molly Raycraft at B2B Marketing about why it requires more than a half-hearted effort. When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing… Read more

#SheMeansBusiness 2019

Reading Time: 3 minutes I am proud to be one of the UK accredited trainers for the #SheMeansBusiness campaign. 2019 is my second year supporting the campaign to provide training to women in business. To kick-off the 2019 programme of events I hosted a networking breakfast to celebrate International Women’s Day…     Women in business across Gloucestershire came… Read more

Luan Wise leads free marketing courses for Gloucestershire SMEs

Reading Time: 2 minutes One of Gloucestershire’s brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by Gloucestershire College. Luan Wise, who was spotted back in 2015 as one of the top five female marketers in the UK by professional network LinkedIn, is a regular tutor on their… Read more

Relax… it’s only social media! Build confidence with a new online course by Luan Wise

Reading Time: 2 minutes   Taking the fear out of social media management, author of the award-winning book, Relax! It’s Only Social Media, Luan Wise has developed a new online programme that will enable anyone to develop the skills and confidence to make social media work for their business. With more than 39 million social media users in the… Read more

Learn the secrets of successful event marketing

Reading Time: 2 minutes     Events are big business.  Every year an estimated £390 billion is spent globally on corporate events from trade shows to networking opportunities to online webinars. Recognising a niche for know-how specific to marketing events, chartered marketer, trainer and speaker, Luan Wise shares her secrets of successful event marketing in her latest online tutorial… Read more

Learn how to create great content this summer

Reading Time: 3 minutes Every marketer knows that ‘content is king’, a phrase coined by Microsoft’s Bill Gates back in 1996 when he rightly predicted that creating compelling online content would be key to success in the digital age. Fast forward 22 years, content creation has never been more critical, with content marketing generating more than three times as… Read more