Relax… it’s only social media! Build confidence with a new online course by Luan Wise

Reading Time: 3 minutes  Taking the fear out of social media management, author of the award-winning book, Relax! It’s Only Social Media, Luan Wise has developed a new online programme that will enable anyone to develop the skills and confidence to make social media work for their business. With more than 39 million social media users in the… Read more

Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more

Learn the secrets of successful event marketing

Reading Time: 2 minutes    Events are big business.  Every year an estimated £390 billion is spent globally on corporate events from trade shows to networking opportunities to online webinars. Recognising a niche for know-how specific to marketing events, chartered marketer, trainer and speaker, Luan Wise shares her secrets of successful event marketing in her latest online tutorial… Read more

Learn how to create great content this summer

Reading Time: 3 minutesEvery marketer knows that ‘content is king’, a phrase coined by Microsoft’s Bill Gates back in 1996 when he rightly predicted that creating compelling online content would be key to success in the digital age. Fast forward 22 years, content creation has never been more critical, with content marketing generating more than three times as… Read more

Lynda.com launches Gloucestershire social media expert’s latest tutorial

Reading Time: 2 minutesA marketing expert from the south-west will share secrets of how businesses can best benefit from social media marketing on LinkedIn’s Lynda.com learning platform from Monday 5 February. Luan’s new online learning course, ‘B2B Foundations: Social Media Marketing’ will explore how social media can be used in a business to business (B2B) context to full… Read more

Celebrated social media author shares insights with business community in series of social media planning workshops

Reading Time: 3 minutesBusiness owners and marketing managers who would like to get better results from their social media, will have the opportunity to learn from one of the UK’s brightest social media stars at a half-day workshop in Birmingham on November 21. Marketing consultant, Luan Wise was spotted by LinkedIn’s PR agency back in 2015 and approached… Read more