How can setting goals support the development of your marketing strategy?

Reading Time: 1 minuteQ&A feature for Insider South West What’s the first thing I should be thinking about when it comes to marketing strategy? First and foremost, you need to understand your corporate goals. Everyone within a business needs to understand the big picture. Lewis Carroll wrote, “If you don’t know where you’re going, any road will get… Read more

Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more