Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more