Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

LinkedIn Tips

How to get the most from your LinkedIn channel.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both desktop and mobile—look at the…

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What is LinkedIn Learning?

I’m so proud to be a course instructor for LinkedIn Learning. I now have four courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased individually. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, and so it makes sense to have a learning…

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4 key metrics every B2B marketer needs to know to track their LinkedIn success

  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect with others who can grow…

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LinkedIn Free Accounts and Premium Subscriptions

  ‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so I thought it was about time to put down the answers in a blog! There’s plenty you can do with a free account; in fact until you ‘hit a wall’ with a free account and need additional…

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How a LinkedIn post turned me into a CommsHero

  On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a subject that resonated – within hours the views passed 1,000 and it kept going (it has now had over 10,000 views). The link was being shared on Twitter and comments were appearing in my inbox. I knew this…

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