LinkedIn Live Series 1: Inspirational Marketers

Reading Time: 7 minutes When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and even convinced some of them to go live on LinkedIn and share some of our dialogue with the wider world! Not only did I enjoy these conversations, but… Read more

#FutureNow – Keeping focused on your ‘Why’

Reading Time: 4 minutes Initiated by BPE Solicitors, Hazlewoods and Target PR, #FutureNow is a forum for collaboration: a stream of insight, expertise and ideas available online and via LinkedIn and Twitter. Search for ‘#FutureNow’. The purpose of #FutureNow is simple: to help each other rebuild our economy in a meaningful way, through useful insight, freely shared. To help businesses to reboot, reform and regrow; to create a ‘new normal’ that’s resilient and sustainable in its widest sense.  … Read more

How I’m adapting my business activities during the Coronavirus crisis

Reading Time: 4 minutes March 2020 was going to be a big month. I was going to cross-something off my bucket list, be inspired, learn new stuff, meet new people, create new content and a whole lot more. We purchased tickets for SXSW in August 2019, and were all set to head to this huge interactive festival in Austin,… Read more

What is LinkedIn Learning?

Reading Time: 3 minutes I’m so proud to be a course instructor for LinkedIn Learning. I spent much of 2016 working on my first course, Social Media Marketing ROI, which was published in January 2017. I now have seven courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased… Read more

Podcasts and Being Freelance

Reading Time: 3 minutes Apple launched podcasts on iTunes back in 2005, the same year that the Oxford Dictionary named “podcast” its word of the year. The ‘pod’ of podcast is borrowed from Apple’s iPod digital media player; and the ‘cast’ portion of podcast is taken from Radio’s ‘broadcast’ term. In March 2018, Apple Podcasts hit 50 billion all-time episode downloads and streams…. Read more

Why I speak at events

Reading Time: 2 minutes     I’ve been speaking at events since 2012. Of course I had presented to clients and colleagues for many years, but this was different. I was about to speak to fellow marketers and business owners and entirely with my own opinion, not as an employee representing an organisation. How did it happen? I was… Read more