What is LinkedIn Learning?

Reading Time: 3 minutes I’m so proud to be a course instructor for LinkedIn Learning. I spent much of 2016 working on my first course, Social Media Marketing ROI, which was published in January 2017. I now have seven courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased… Read more

Podcasts and Being Freelance

Reading Time: 3 minutes Apple launched podcasts on iTunes back in 2005, the same year that the Oxford Dictionary named “podcast” its word of the year. The ‘pod’ of podcast is borrowed from Apple’s iPod digital media player; and the ‘cast’ portion of podcast is taken from Radio’s ‘broadcast’ term. In March 2018, Apple Podcasts hit 50 billion all-time episode downloads and streams…. Read more

Why I speak at events

Reading Time: 2 minutes     I’ve been speaking at events since 2012. Of course I had presented to clients and colleagues for many years, but this was different. I was about to speak to fellow marketers and business owners and entirely with my own opinion, not as an employee representing an organisation. How did it happen? I was… Read more

How I started freelancing

Reading Time: 2 minutes     How I started freelancing: My first day as a freelancer wasn’t really any different to my final day as an employee! I’d been planning for three months – creating my brand identity, building my website, doing all the necessary finance set-up – I was ready. I know now that I was incredibly lucky… Read more

So, you want to become a freelancer…

Reading Time: 2 minutes     I’m often asked for advice from people researching a freelance career, so I thought it was time to put my answers into a blog! Back in 2012 I was lucky enough to included in The Drum’s Top 50 Creative Freelancers (unfortunately they haven’t produced this listing since). As part of the feature they… Read more

Choose a job you love, and you will never have to work a day in your life

Reading Time: 2 minutes     The late Apple CEO, Steve Jobs, continues to provide inspiration to entrepreneurs and business people around the world. The following quotation is one of my favourites:  “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great… Read more