How social media has changed during the Coronavirus crisis

Reading Time: 1 minute This article first appeared in Direct Commerce Magazine, May 2020.   The impact of the Coronavirus crisis is being felt by everyone, within every business across the world. Life has changed, and quickly, in a way that we’ve never experienced before. For retail, some categories have been impacted more than others. The UK government announced… Read more

How to use LinkedIn conversation ads for better conversions

Reading Time: 7 minutes This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If… Read more

Twitter lists

Reading Time: 4 minutes What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter, but also help with gathering important insights, to… Read more

How I’m adapting my business activities during the Coronavirus crisis

Reading Time: 4 minutes March 2020 was going to be a big month. I was going to cross-something off my bucket list, be inspired, learn new stuff, meet new people, create new content and a whole lot more. We purchased tickets for SXSW in August 2019, and were all set to head to this huge interactive festival in Austin,… Read more

How to use LinkedIn ads to reach your target audience

Reading Time: 10 minutes This blog first appeared on Social Media Examiner.   Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that… Read more

How to use LinkedIn for competitor research

Reading Time: 8 minutes This blog post first appeared on Social Media Examiner.   Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You… Read more