4 key metrics every B2B marketer needs to know to track their LinkedIn success

Reading Time: 1 minute  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect… Read more

Eight useful apps for Instagram

Reading Time: 2 minutes  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps… Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when… Read more

How to create an Instagram Story

Reading Time: 5 minutes  In August 2016, Instagram introduced Stories to compete with a similar feature on Snapchat… disappearing content. In June 2018, Instagram reported 400 million uses of stories every day. They are useful for sales and promotions, product launches, tutorials and sharing behind the scenes insights. One third of the most viewed Stories are from businesses… Read more

21 things to do after you have written a blog post

Reading Time: 3 minutesThe biggest mistake  in content marketing is thinking that most effort needs to go into content creation. In reality, content distribution requires the most focus. So, here’s a list of ideas for getting your new blog out there and in front of your target audience… 1. Optimise Ensure your blog is optimised with relevant keywords… Read more

Best social media conversation triggers

Reading Time: 1 minute  Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing Facebook can do – help us connect with each other.” So, how do… Read more

10 things you should know about Instagram

Reading Time: 3 minutes    What is Instagram? Instagram is a photo and video-sharing social networking service. When did Instagram launch? Instagram was developed by Mike Krieger and Kevin Systrom who launched it in October 2010. Initially, it was exclusively on iOS before they released an Android version the following year. Who owns Instagram? After Mike and Kevin… Read more