How to use LinkedIn ads to reach your target audience

Reading Time: 10 minutes This blog first appeared on Social Media Examiner.   Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that… Read more

How to use LinkedIn for competitor research

Reading Time: 8 minutes This blog post first appeared on Social Media Examiner.   Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You… Read more

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Reading Time: 7 minutes This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both… Read more

Social Media Updates – 2019 (part two)

Reading Time: 17 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from July-December 2019. You can find changes January-June 2019, here. They include new… Read more

Relax! It’s Only Social Media – IH Manchester Case Study

Reading Time: 2 minutes I recently met up with Peter Hayes from the IH Manchester Football Academy. He shared with me the impact of my book, ‘Relax! It’s Only Social Media’. Established in 2006, the IH Manchester Football Academy offers a full range of football education and coaching programmes, showcase days, professional player assessments and trial opportunities. The programmes… Read more

Social Media Updates – 2019 (part one)

Reading Time: 14 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from January to June 2019. They include new features, retired features, brand refreshes,… Read more