The biggest mistake in content marketing is thinking that most effort needs to go into content creation. In reality, content distribution requires the most focus.
So, here’s a list of ideas for getting your new blog out there and in front of your target audience…
Ensure your blog is optimised with relevant keywords and metadata. A strong title, a clear meta description and Alt Text for your images. For keyword research use the Google Ads Keyword Planner, Keywordtool.io, KWFinder, or UberSuggest.
Decide on the best place to post your blog – either on your own website, as a guest post for a third-party website or as a LinkedIn article. Avoid duplicate content penalties by sticking to one additional source. Include links to your own website if posting on another website or LinkedIn.
You should be holding a content inventory for all of your content. Add this new blog to the list.
Make a note in your diary or on your editorial calendar for reviewing the blog post to ensure it is up-to-date and OK to continue promoting.
5. Short link
6. Colleagues and peers
Let your colleagues and peers know about your new blog post. Encourage them to help you share it.
7. Email signature
Add a link to the blog post in your email signature. WiseStamp is a useful tool for creating a branded email signature.
Write a series of Tweets about your blog, and schedule them. A Tweet is visible in a newsfeed for less than 30 minutes, so Tweet and Tweet again to drive traffic to your blog post. MissingLettr can help you run automated social campaigns to promote your blog.
Share a link to your blog post on your Facebook Page. Consider boosting the post to increase its reach to a wider audience.
If you work for a large organisation, share a link to your blog post on your Company Page, and share to your personal profile (encouraging your colleagues to do the same). You could also consider a sponsored content campaign.
If you’re a small business or it’s a personal blog story, share the link as a status update on your personal profile.
Use your featured image or create a new image to promote your blog post via Instagram.
Create an image for your blog post and pin it to a board on Pinterest. Write a description for the pin and include, the website link and some relevant hashtags.
Add your blog post to Medium, via the ‘Import a Story’ link.
Include your blog post in your next email newsletter. Send it to specific customers/contacts if you think they might find it of interest.
16. Online advertising
Consider advertising your blog post via Google or Bing Ads. Remarketing could also be a good way to get back in front of people who have recently visited your website.
18. Facebook Groups
Look for opportunities to share your blog post in Facebook Groups. Some groups have specific threads for sharing new content, or perhaps start a discussion that will lead to you being able to share your blog post.
19. LinkedIn Groups
If you’re using LinkedIn Groups, look for opportunities to share your blog post as part of an existing or new discussion.